by Guy Alvarez | Feb 16, 2018 | Measurement and Analytics
The only way to know if your marketing efforts are meeting your goals is, of course, to measure results. Otherwise, there is no way to tell if your campaign is on the right track or running off the rails. With so many different channels available for advertising and...
by Joe Balestrino | Sep 18, 2017 | Measurement and Analytics
You are probably spending a lot of effort and money on your website, but do you know if your efforts are paying off? Information is power. Google Analytics remains the most popular analytics tool around, but it’s not your only option. There are many other tools...
by Joe Balestrino | Aug 28, 2017 | Measurement and Analytics
Google Analytics is a great tool for tracking traffic and pageviews on your law firm’s website. What many don’t realize, though, is that with some configuration, Google Analytics can be set up to track and measure your firm’s actual marketing goals. By setting and...
by Noreen Fishman | Jan 11, 2017 | Measurement and Analytics
Google Analytics for Law Firms If you want to know what kind of impact your website and marketing efforts have made, you need to know which statistics to look at. Google Analytics allows you to track and analyze every last detail of your law firm’s website and...
