Tag: Google Analytics

Law Firm Analytics: Measuring Your Digital Marketing Efforts

The only way to know if your marketing efforts are meeting your goals is, of course, to measure results. Otherwise, there is no way to tell if your campaign is on the right track or running off the rails. With so many different channels available for advertising and marketing in the digital world, it can […]

5 Powerful Website Analytics Tools That Go Beyond Google Analytics

You are probably spending a lot of effort and money on your website, but do you know if your efforts are paying off? Information is power. Google Analytics remains the most popular analytics tool around, but it’s not your only option. There are many other tools that can help you depending on your needs and […]

How and Why Law Firms Need to Set Up Goals in Google Analytics

Google Analytics is a great tool for tracking traffic and pageviews on your law firm’s website. What many don’t realize, though, is that with some configuration, Google Analytics can be set up to track and measure your firm’s actual marketing goals. By setting and tracking goals, you’ll be able to go beyond the general (and […]