Tag: content marketing for law firms

COPE-ing Strategy for Law Firm Content: Create Once Publish Everywhere

Marketing success is increasingly linked to the quality of your law firm content. It’s how you demonstrate expertise, build your brand, and create relationships with clients, prospects and influencers. Where should you house your content? You want to be where your potential audience is, but with increasingly lean staff and ever expanding formats, channels, and platforms, it […]

Using Content Marketing to Increase ROI for Your Law Firm

We’ve stressed in previous blog posts the importance of creating content to market your law firm. This time, we’re providing a quick refresher course on the steps your law firm should take to increase the return on investment for its content marketing efforts. Step One: Create Quality Content. The Content Marketing Institute’s Michael Brenner recently […]