How to Determine the Right Marketing & Business Development Budget for Your Law Firm
…for a better outcome. Collaborations with bloggers and social media influencers. Collaborations with bloggers and social media influencers are a fun way to market your practice. Not only will you…
Thought Leadership for Lawyers: 10 Tips on How to Build Your Personal Brand
…thought leadership is to target existing influencers and other thought leaders who can help you connect with their audience and expand your reach. Need: Once you have identified your audience,…
Law Firm Social Media Strategy: Your Firm's Game Plan
…transform mere contributing attorneys into impactful market influencers with an amplified reach regularly extending beyond the Internet into the mass media.” Lawyers being impactful market influencers? Pretty cool, right? But…
Do Large Law Firms Need a Chief Digital Officer?
…networks by: 1)Determining who and where the influencers are; 2) Empowering the influencers with tools to drive the message and brand across the community and 3) Listening to the community,…
Podcast Ep. 37: Law Firm Public Relations and Social Media With Ryan King
…guys on Twitter. On Twitter specifically, I see your original content that demonstrates how your knowledge can help me. You also offer clients and prospects value without selling by delivering…
Social Media Tips for Law Firms From Beginner to Advanced
…efforts. 5. Use Lots of Visuals Include pictures, videos, or graphics whenever you can. There are free services such as Canva that can help you create graphics, or you can…
Why Law Firms Need to Think Beyond LinkedIn
…media channels and develop press relations, then it becomes critical for a firm to deploy a Twitter strategy to develop a following among reporters and influencers. Furthermore, law students are…
How Social Media has changed PR and Corporate Communications at Law Firms
…press relations, then it becomes critical for a firm to deploy a Twitter strategy to develop a following amongst reporters and influencers. Regardless of which social network law firms choose…
Five Platforms for Managing Law Firm Social Media
…for business. It is especially effective for monitoring engagements between firms and clients. With Hootsuite, law firms can respond to prospects through a single dashboard, identify influencers and leads, and…
Podcast Ep. 149: Finding Your Voice on Social Media
…this media commentary. There are many reporters on Twitter, so I figured, okay, let me fire up Twitter and start using it, and that is an entirely different thing. So…
Determining if Paid Social Media Is Right For Your Law Firm
…you to do next. Twitter Sponsored tweets look so similar to regular tweets that many users do not even realize immediately that they are being advertised to. Twitter has 192…
How Your Website Can Turn Into Lead Generation For Your Law Firm
…Marketing — This enables you to share your content and engage in conversation with your clients, prospects, and influencers on social media platforms like LinkedIn, Facebook, and Twitter. By posting…