Podcast Ep. 49: Eric Fletcher – Leadership Starts with Listening
…(CMO), author of a super useful blog, Marketing Brain Fodder, and presenter of a wonderfully inspiring TED Talk. Connect with Eric: Twitter | LinkedIn | Website What constitutes leadership? Real…
Podcast Ep. 46: Inbound Marketing for Law Firms With HubSpot’s Anna Norregaard
…podcast app or RSS Reader. Shownotes Anna Norregaard has been a Principal Channel Executive at HubSpot for 5 1/2 years. She is responsible for helping HubSpot to grow its channel…
Podcast Ep. 44: Tim Corcoran on the Relationship Between Law Firm Partners and Marketers in Driving Business Development
…arrangements; assessing and redesigning partner compensation plans; designing new financial metrics and dashboards; refining business development skills; and more. Connect with Tim: Twitter | LinkedIn | Website Legal Marketers as…
Podcast Ep. 40: Thought Leadership Marketing With National Law Review's Jennifer Schaller
…she brings that uniquely varied background to our conversation. Twitter: @JeniSchaller Do you see a trend in law firms producing more content? Firms used to have newsletters that focused on…
Podcast Ep. 38: Authenticity and Passion – Law Firm Testimonials with Vikram Rajan
…the word-of-mouth marketing automation app. He is a Forbes columnist and frequent presenter at bar associations. Twitter: @vikramrajan Why don’t more law firms use testimonials? Some attorneys are rightfully concerned…
Podcast Ep. 35: Five Questions Legal Marketers Should Ask in 2018 with Jaron Rubenstein
…Twitter: @RubensteinTech How does a law firm marketer determine if their content strategy supports their business objectives Content marketing has finally come of age and firms need a content strategy…
Podcast Ep. 34: Legal Marketplaces with Kristin Tyler and Michael Brunet of LAWCLERK™
…Las Vegas, and he has held executive legal positions with The Light Group, a leading hospitality development and management company, Affinity Gaming, Tropicana Entertainment, and Station Casinos. Twitter: @michaelrbrunet What…
Podcast Ep. 31: Harvard Law's Dr. Heidi Gardner on the Benefits of Smart Collaboration for Law Firms
…Business Press in January 2017. Twitter: @HeidiGardnerPhD Reluctance to collaborate The resistance to collaborate in law firms can at least partially be explained by the numerous senior partners who have…
Podcast Ep. 28: DLA Piper's Juliet McNulty and Josh Epstein Talk Digital Marketing on a Global Scale
…leadership and business oriented content goes on LinkedIn and Twitter. Advice for law firm marketers As a law firm marketer, you want to make yourself available as a resource to…
Podcast Ep. 23: Bob Ambrogi on Legal Technology, Blogging and Social Media
…| Twitter: @bobambrogi Subscribe to the Legal Marketing 2.0 Podcast via iTunes, Stitcher, Google Play, or RSS feed, and get all of the episodes auto-magically delivered to your favorite podcast…
Podcast Ep. 21: Legal Marketing Accountability Partners with Ari Kaplan
…Website: Ari Kaplan Advisors | Twitter: @AriKaplan Shownotes A discussion of the importance of having accountability partners when it comes to executing marketing plans within law firms. What challenges do…
Podcast Ep. 20: Small Firm vs. Big Law Marketing with Stefanie Marrone
…and chairs for the Communications Regional Working Group. LinkedIn: Stefanie Marrone | Twitter: @StefanieMarrone Shownotes Small law firms face a different set of challenges than big law. However, they are…