The Importance of Featured Snippets for Law Firm SEO
…SEO keywords and interlinking terms to other articles of similar quality are also helpful. Anything you and your marketing team can do to bring maximum value to a user in…
Marketing for a Law Firm: 7 Common Mistakes and How to Avoid Them
…content is going to help you achieve your goal. Develop a content strategy, keep your audience in mind, and do thorough keyword research to incorporate the right terms and phrases…
The Lawyer’s Guide to Thought Leadership
…need to rely on a combination of keyword research and industry research. If you took the time to research your audience, then you’ll have a good idea of what people…
How to Use LinkedIn for Attorney Lead Generation
…search and leads. Make sure to incorporate keywords into your page’s tagline and description and add up to 20 specialties or focus areas. These topics serve as tags that will…
What Is Domain Authority and How Is It Relevant to Law Firms?
…to do with the web page itself. What content is on it? What are the words, phrases, images, video, and keywords present? This measurement looks at the page in totality…
15 Ways Attorneys Can Generate Leads Online
…results and be discovered online. Building up substantial reviews will help you to outperform competitors with keywords. 4. Create an Interactive Item Something that people can interact with, such as…
What are Microsites and Why Should Your Law Firm Have One?
…another website that prospects and clients can land on to learn about you. Your microsite can start ranking for keywords that may be difficult to rank for with your law…
Top 10 Ways Law Firms Can Benefit From Content Marketing
…to read, like, and share, you can develop domain authority on the keywords and phrases your firm wants to be found for. Having authoritative content is a core principle for…
The Ultimate Law Firm Website Launch Checklist
…web development team should perform before going live with any website launch. Of course, you’ll want to spend additional time testing, proofreading content, reviewing for keywords, etc. Most firms find…
How Legal Marketers Can Improve Their Content with Google’s New Search Console Insights
…can not only guide content creation, but also keyword, backlink, and referral information, Search Console Insights is a valuable tool in the modern legal marketer’s arsenal. If you need help…
The Right Metrics to Track your Law Firm’s Blog Performance
…by a search engine query. Each of your blog’s pages will have a different SERP position depending on keyword relevancy and a few other factors. You’ll need a third-party tool…
5 Ways to Actually Track Your Law Firm’s Social Media ROI
…tools like Mention and the ‘Compare keywords’ module on Hootsuite Pro allow you to track mentions of your brand across multiple platforms, including Facebook, Twitter, LinkedIn, Instagram and YouTube. Takeaway…