Podcast 78: Deborah Farone Discusses Her New Book, Best Practices in Law Firm Business Development and Marketing
…improve their practice. Connect with Deborah on her website, LinkedIn, and Twitter. What were most interesting interviews and why? Every interview was eye opening for me, especially because they were…
Podcast Ep. 76: The Power of Language with John Klymshyn
…Dialogue; Conversations That Inspire” will be available soon, on Audible.com and iTunes. Connect with John on LinkedIn What does the phrase “Deeper Dialogue” have to do with law firm marketing?…
Podcast Ep. 73: The Evolution of Social Media in the Legal Industry
…developing global social media initiatives. Connect with Maya on LinkedIn, the Goodwin Law Twitter, or the Goodwin Law website. Social Media is a Universal Language With experience in diverse Fortune…
Podcast Ep. 72: The Law Firm Marketing Team of the Future
…Connect with Laura on LinkedIn or the Bilzin Sumberg website. Evolution in the Legal Industry In contrast to the change in the legal industry following the 2008 market crash, there’s…
Podcast Ep. 69: Growing Your Audience with Email Marketing
…and lawyers on the incredible value and opportunity that email marketing and automation provides. Connect with Tom on Twitter or LinkedIn Email marketing for law firms It’s not until after…
How to Grow Your Law Firm with Kathy D’Agostino
…development, sales and client acquisition. Connect with Kathy through LinkedIn, Email, or her website. Changing Perspectives Their biggest issue is that lawyers don’t understand sales and they don’t want to…
Podcast Ep. 67: How to Generate Referrals Without Asking
…three, and champion of the entrepreneurial dream for all. Connect with Stacey on her website, LinkedIn, or Twitter. Three “sales” plans every firm needs Most people already have two of…
Podcast Ep. 66: Repurposing Your Law Firm’s Thought Leadership Content
…the past three years. She is the 2019 LMA Southeast Region President. Connect with Jessica on LinkedIn. Develop a repurposing strategy McNair’s content strategy is to produce quality content in…
Podcast Ep. 63: The Connection Between User Experience and SEO for Law Firms
…disruptive technologies. Connect with Marcela on Twitter or LinkedIn What are the biggest SEO mistakes that law firms make? Sometimes law firms treat SEO as an afterthought. They build beautiful…
Podcast Ep. 62: The Role of Marketing Technologists in Law Firms
…Marketing Technology SIG. Connect with John on LinkedIn or Twitter The role of marketing technologists in law firms A marketing technologist’s responsibility is to enable technology for the business development…
Podcast Ep. 61: The Value of Thought Content in Relationship Building
…use thought content as an opportunity to demonstrate added value to clients. Connect with Jay on LinkedIn Why should a firm be engaged in thought content? When you consider the…
Podcast Ep. 59: How Lawyers Can Use Financial Certification to Distinguish Themselves from Competitors
…Litigators, which provides its members with customized training and certification in the financial aspects of litigation. Connect with Lee on LinkedIn or Email How does AACFL help distinguish attorneys from…