10 Ways to Become a Better Law Firm Marketer
Demand for marketers who can aptly navigate the digital landscape is strong. In fact, many law firms we speak with are challenged to find and retain marketing professionals with up-to-date digital marketing skills. So what can you do to become the adaptable, in-demand digital marketer that law firms are seeking? Here are 10 key tips […]
Podcast Ep. 121: Law Firm Business Development Turns to Digital: Lead Generation and Awareness Campaigns on the Rise
On this episode of the Legal Marketing 2.0 Podcast, Guy Alvarez interviews Lynn Tellefsen-Stehle, the CMO of Wilentz, Goldman & Spitzer. Lynn oversees the business development and marketing operations for this century-strong New Jersey law firm. Tune in to hear Guy and Lynn discuss how digital marketing has transformed the ways law firms develop business […]
How to Adapt Your Law Firm’s Blog Content Into an Instagram Story
It’s important for any social content to be on brand. How does that relate to Instagram Stories? It can be difficult to create compelling stories on Instagram, that also reflects your law firm’s brand and shares valuable information. We’ve put together a 7-step approach that can help law firms to turn existing content into interesting […]
Podcast Ep. 120: Why Every Law Firm Needs a Strategic Plan with John Remsen Jr.
On today’s episode of the Legal Marketing 2.0 podcast, Guy Alvarez and John Remsen Jr. discuss the importance of strategic planning for law firm growth and prosperity. A strategic plan should act as the backbone of a firm’s strategy and remind the firm of its priorities when crises arise. Today, law firms must have a […]
Podcast Ep. 119: How to Build and Leverage your Law Firm’s Brand on LinkedIn During Uncertain Times
On this episode of the Legal Marketing 2.0 Podcast, Guy has an engaging conversation with attorney Frank Ramos, about how lawyers and law firms can better market themselves on LinkedIn. Frank shares with us his process for generating and capturing great ideas for content on LinkedIn. Tune in to hear about the types of LinkedIn […]
Podcast Ep. 118: How to Integrate Video Into Your Law Firm’s Content Marketing Strategy
In this episode of Legal Marketing 2.0, host Guy Alvarez is joined by Jay Plum, a legal marketing and communications professional to discuss how to integrate video in your law firm’s content marketing strategy. Jay is the Director of Communications at Bracewell LLP, a leading law and government relations firm primarily serving the energy, finance […]
Podcast Ep. 117: Uncommon Ways to Nurture Team Loyalty at Your Law Firm
On this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Rosanna Berardi to discuss team loyalty and retaining talent at law firms. It probably isn’t news to you, but attracting legal talent is no easy feat. So what can firms do – both big and small – to address this issue and […]