Author: Spencer Shaak

In August 2022, Google launched a transformative update to its search ranking algorithm called the Helpful Content Update. This update has since become a game changer for SEO and those working in the legal industry. As the landscape of SEO continues to evolve, law firms must adapt to ensure their websites meet Google’s new standards. […]

Generally speaking, you want your website content to be as “crawlable” as possible. It’s important that spiders – such as those from Google – be able to view your site quickly and easily. However, there might be times when you want to block bots. Keep reading to learn why you would want to block some […]

Keeping your law firm’s blog content current is essential for SEO success and maintaining your digital reputation. However, updating content takes time and effort. You don’t want to waste resources on constant updates, but leaving your blog stale can harm your ranking and credibility. In this blog post, we will show you how to approach […]

SEO is a constantly evolving science. That makes it hard to know which tactics are helpful, and which could actually be hurtful. It’s important to be up-to-speed on the latest algorithms and practices or you risk harming your firm’s online visibility. Here are 13 outdated SEO practices that we now know to stay away from.  […]

Prioritizing search engine optimization (SEO) to increase online visibility and attract new clients is more important than ever for law firms. However, with ever-changing algorithms, evolving best practices, and competition for keywords, making confident SEO decisions can feel overwhelming. In this blog post, we’ll cover how your law firm can approach SEO with assurance, backed […]

In the digital marketing landscape, law firms often face the question: SEO or SEM? Understanding the distinction between these two strategies is crucial for enhancing your online presence and attracting clients. In this blog post, we are breaking down everything you need to know about the differences between SEO and SEM. What Is SEO? SEO […]

Is your law firm’s website missing out on valuable traffic? It could be due to broken links on other sites that should be directing traffic to you. The good news is that this problem can actually become an opportunity through a technique called broken link building. By identifying broken links on external sites, you can […]

Standing out in search engine results is crucial in the highly competitive legal industry. While many firms focus on broad keywords like “lawyer” or “legal services,” the real magic often lies in long-tail keywords. These longer, more specific phrases can dramatically improve your law firm’s online presence and attract more qualified leads. Let’s dive into […]

Driving traffic to your website is a great start, but it’s not a strategy. You need your website to generate real leads to bring new business to your law practice. This is where conversion rate optimization (CRO) comes in. Use CRO to persuade visitors to complete a desired action, such as downloading a white paper […]

Traditionally, law firms have focused their SEO strategies on optimizing search engine results pages (SERP). However, with the rise of artificial intelligence (AI), more potential clients are turning to AI chatbots like ChatGPT for answers and recommendations. This shift means it’s time to expand your SEO strategy to include optimizing for chat experience results pages […]

How to Find External Sources to Create Trustworthy Content In the legal industry, you’re essentially selling your knowledge. It’s important to create credible content that positions you as a thought leader -both to generate leads and to prove your trustworthiness. However, too many firms end up “talking to themselves”. That means that when you are […]

In the competitive legal industry, your firm’s online presence can make or break client acquisition efforts. One of the most critical yet often overlooked aspects of SEO is ensuring that search engines can easily discover and understand your website. This process, known as crawling and indexing, is essential for your site’s visibility in search results. […]