Strategies for How Law Firms Should Deal with Broken Links

Is your law firm’s website missing out on valuable traffic? It could be due to broken links on other sites that should be directing traffic to you. The good news is that this problem can actually become an opportunity through a technique called broken link building.

By identifying broken links on external sites, you can replace them with links to your own content, gaining valuable backlinks. This helps improve your site’s SEO and boosts your firm’s online visibility.

Here’s how your law firm can make broken link-building work for you.

What Is Broken Link Building?

Broken link building is the process of finding broken (404) links on other websites and offering relevant content from your site as a replacement. For law firms, this could be a blog post, legal update, or resource addressing the topic of the broken link.

Why does this matter for law firms? Backlinks from reputable sites can improve your website’s search engine ranking, increase organic traffic, and establish your firm as an authoritative source of legal information.

How to Find Broken Links

To get started with broken link building, you first need to identify broken links—both on your own site and on external websites. Here are some tools to help:

• Ubersuggest: This tool’s Site Audit feature checks for broken outbound and inbound links.
• Ahrefs: The “Broken Link Checker” feature shows which links on your site or other sites are broken.
• Semrush: The Backlink Analytics tool identifies competitors’ broken links.
• Screaming Frog: A website crawler that helps you identify 404 errors on any site.

Using these tools, you can compile a list of broken links, creating a roadmap for your broken link-building strategy.

Broken Link Building Best Practices for Law Firms

Once you have a list of broken links, the next step is to decide where to focus your efforts. Here are some best practices:

1. Review Link Prospects

Not every broken link is worth pursuing. Evaluate the domain authority and relevance of the site that contains the broken link. For example, if a high-authority legal publication has a broken link, this could be a prime opportunity to replace it with a link to your law firm’s content.

2. Wikipedia Dead Link Technique

Wikipedia offers a unique opportunity for broken link building. Search for dead external links on Wikipedia articles related to legal topics and replace them with content from your site. Gaining a backlink from Wikipedia not only increases traffic but also adds to your credibility.

3. Use Expired Domains

Another creative strategy is finding expired domains in the legal niche. Some of these domains may have valuable backlinks that you can request to be redirected to your site, especially if you have similar content.

Create Replacement Content

If you find a broken link and don’t have relevant content to replace it, consider creating new content specifically to fill that gap. For law firms, this could mean writing a new blog post, case study, or explainer article that addresses the same legal issue the original content covered.

Make sure the new content is high-quality and up-to-date with the latest legal developments, as this will increase your chances of successfully acquiring the backlink.

Using Broken Links as a Relationship-Building Opportunity

Broken link building isn’t just about fixing links—it’s about building relationships. When you alert website owners to a broken link on their site and suggest your content as a replacement, you’re offering value. This approach can open the door to future collaborations, guest blogging opportunities, or additional backlinks.

Key Takeaways:

Broken link building is an effective SEO strategy that law firms can leverage to increase their online visibility, domain authority, and traffic. By identifying broken links on high-authority legal sites and replacing them with your firm’s content, you can improve your site’s search rankings and establish a more robust digital presence.

It requires effort, but the rewards—enhanced SEO, more traffic, and higher authority—make it worth the investment.If you’d like help crafting and executing a broken link building strategy for your law firm, contact us at Good2bSocial. We specialize in helping law firms enhance their digital marketing and SEO efforts.