Author: Spencer Shaak

Content marketing is crucial for educating and nurturing audiences, particularly for law firms. At the same time, creating content that is helpful and leverages SEO also offers more opportunities for maximizing visibility in search results. That means that digital marketing works best when content and SEO are aligned and work together. Keep reading to learn […]

As we prepare to move into a new year, it’s important to take stock of the trends shaping future SEO activity. With the rise of AI, it’s becoming even more crucial for search engines to understand user intent, prioritize user experience, and gauge trust and credibility. This means you may need to tweak your current […]

SEO is a big deal. It’s a topic we discuss often on this blog, and it’s one we get a lot of questions about from lawyers. Have you had questions about SEO for lawyers? Keep reading for the top 16 SEO-related questions along with their answers. SEO for Lawyers 1. What does SEO stand for? […]

When you need information, your first stop is likely Google – or at least, that used to be the case. While search engines are used to monopolize peoples’ quest for knowledge, the current digital landscape offers new ways to find answers. Those new channels present a significant change in the way that people find information, […]

SEO has become a huge priority for digital marketers over the past decade. It’s easy to see why: most people search for solutions to their problems online, and you don’t have a chance of winning clients if they can’t find you there. SEO is crucial for discoverability, credibility, and lead generation. It’s important not to […]

Writing blogs takes a significant amount of time. While it’s time well spent when those blogs help you to achieve your goals, when that doesn’t happen, it can be frustrating. Search engine optimization is a tactic that can drive more traffic to your blog and make sure that posts contribute to your bottom line. However, […]

If you have a talented team, satisfied clients, and a great reputation – but aren’t getting the leads that you want – you may want to take a look at your law firm’s website. Your website is the gateway to your firm; for most potential prospects, it’s the first place they discover your firm and […]

To be competitive in today’s market, you need to be visible online. That’s good news, though, because even small law firms can have a big impact in the digital space. If you have ever thought that your firm is too small to develop a dedicated SEO strategy, it’s time to change that thinking. Here’s our advice […]