Author: Spencer Shaak

Growing your practice is heavily dependent on lead generation. SEO plays a surprisingly impactful role in attorney lead generation. Though SEO and lead generation involve two different strategies, they are both part of an effective marketing plan that can help your firm to grow. In this post, I will share eight tips for SEO lead […]

As a law firm leader, your focus is on achieving results—attracting more clients, increasing visibility, and driving growth. While SEO (Search Engine Optimization) might not seem like a top priority, here’s the truth: if your law firm isn’t appearing where potential clients are searching, you’re missing valuable opportunities to grow your firm. In this blog, […]

  Voice search has become a fundamental part of how people find information today. With voice assistants like Siri, Google Assistant, Alexa, and Cortana integrated into everything from phones to smart devices and even cars, it’s no longer just a convenience—it’s how many users navigate the web in their daily lives. For law firms, optimizing […]

As 2024 draws to a close, the world of search is experiencing unprecedented shifts. From the rise of AI-driven search results to the continued importance of mobile optimization, SEO trends are evolving faster than ever. For law firms, staying ahead in this competitive landscape is crucial for attracting clients and establishing authority in the legal […]

As a digital marketer focused on helping law firms thrive online, I’ve seen Google’s search landscape evolve time and again. But the recent rise of AI-generated search overviews (AIO) is a major shift that’s redefining how firms need to approach online visibility. In this blog post, I’ll answer the burning question, how do you ensure […]

Managing your law firm’s reputation is a crucial aspect of operating in today’s digital landscape. In my experience, I’ve come to understand that reputation management isn’t just about responding to online reviews or monitoring social media mentions. It’s about actively shaping how your firm is perceived by potential clients, peers, and even competitors. With so […]

Attempting to understand how the Google Search algorithm works can seem like trying to crack a code, but it’s essential for your law firm’s online success. The algorithm determines which pages show up in search results and in what order, making it a powerful tool for driving visibility and attracting new clients. Here’s the good […]

SEO is a continuous process, not a one-time effort. If you’re aiming to remain competitive and visible in search results for your firm, it’s crucial to maintain a consistent SEO strategy throughout the year. Instead of just setting and forgetting your SEO plan, I recommend breaking tasks down into daily, monthly, quarterly, and yearly actions. […]

  Video has become a crucial part of any integrated digital strategy. In fact, 86% of marketers agree that video is one of the most effective ways to grab attention online, and it’s quickly becoming a top method for potential clients to gather information. But how do you ensure your video gets found in the […]

PPC is incredibly complex – but it can offer tremendous benefits when used correctly. Unless your PPC is already in a sophisticated state, chances are there is more you can do to achieve PPC success. In this blog, I’ll go through 10 of my favorite tactics for improving pay-per-click for law firms.  Pay-per-click for Law […]

When it comes to measuring SEO success, SEO KPIs (Key Performance Indicators) are essential. Think of them as directional markers that guide us in understanding how our SEO efforts are performing and where we should go next. You might be asking yourself, “Which metrics actually matter?” And that’s a fair question. In this blog post, […]

In today’s advancing digital world, I’ve seen how essential high-quality content is for SEO success. As a law firm, you need a strong online presence to attract potential clients—but knowing where to start with SEO may feel overwhelming. In this blog, I will break down why content is the foundation of effective SEO, and how […]