Author: Guy Alvarez

Most of us are familiar with using social media to post status updates about our vacation, photos of our family, funny videos we find on YouTube, or tweeting about our favorite sports theme. However, when it comes to using social media for business purposes, it is important to understand that the rules are different. Anything […]

This past weekend I visited friends in the Hamptons.  After a leisurely dinner of grilled shrimp and a few bottles of wine, my girlfriend and I retired around midnight and promptly feel asleep.  But a few hours later we woke up to the sound of voices outside our bedroom window.  I looked at the clock […]

The MIT Sloan Management Review and Deloitte have released their joint 2014 Social Business Global Executive Research Study. The major theme discussed in the report is the growing maturity of social business practices in the corporate world as more and more companies are moving beyond the marketing-focused orientation that characterizes the earlier stages of social […]

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” Bill Gates   Law firms, although well behind most corporations in their use of and adoption of new technology, […]

“Be Social or Be Irrelevant!” That phrase was coined by Vala Afshar, Chief Customer Officer and CMO of Enterasys Networks, when he wrote a blog post for The Huffington Post about the importance of hiring employees that use social media to build their personal brand. The very same thing could be said about the traditional […]

If you want to get a job done there are 2 essential things to bear in mind. First, you have to find the right person to put in charge. For every important task somebody’s neck should be on the line (and not buried in the sand) – otherwise it’s pretty certain that nothing much will […]

Last weekend I had a chance to look through the 2014 State of Digital & Content Marketing Survey put together by Greentarget, ALM and the Zeughauser Group. For the last few years this has proven to be one of the most instructive surveys done in the legal market and this year turns out to be […]

Over the last year, a new position has been created by many Fortune 1000 companies — the Chief Digital Officer.  The CDO joins the executive suite as an important new player charged with the responsibility  of defining the strategy for a company’s deployment and use of social and digital technology. According to a blog post in the MIT […]

By now, most professionals know the value of using social technologies for marketing and business development through the use of social media marketing techniques. Other professionals are aware of the use of social technologies for enhancing collaboration and communication with employees, partners and clients. However, there is a lesser known use for social technologies that plays […]

What is the future of legal technology? Will it evolve over time or will it be violently disrupted by a series of events? Last Friday, I had the opportunity to get a glimpse of what the future of legal technology might hold when I attended an all day conference at my alma mater,  Brooklyn Law […]

I have been fascinated by the future and what it holds for all of us for a very long time. As a child, one of my fondest memories was going to Disney World in Orlando and riding on the “Carousel of Progress.” This was my favorite ride because  it gave visitors an opportunity to peer […]

On February 7 over 800 people gathered at the ReInvent Law NYC event to discuss the future of law and the impact of technology, innovation, and entrepreneurship in the legal services industry. The audience included a diverse group of people: large firm lawyers and legal professionals, solo practitioners, entrepreneurs, techies, academics and others. One of the […]