Author: Guy Alvarez

We are very pleased by the strong interest in The Social Law Firm Index and the white paper we recently published. We’ve heard from many firms – those who ranked well as well as those who did not; we’ve also heard from many small and mid-sized firms not covered by the scope of the initial survey.   And the […]

In my last post, Why developing personal brands is crucial for professional services firms, I wrote about a book that I had recently read called The Social Employee: How Great Companies Make Social Media Work by Cheryl and Mark Burgess. In the book, the author writes about the importance of employee collaboration and communication. One […]

What exactly is Social Business? What is an Enterprise Social Network? Why Should I care? Trying to explain to clients and colleagues the concept of Social Business, Enterprise Social Networks (ESN’s) and their value proposition is often complicated. Even when you spend a significant amount of time explaining what Social Business is or what an […]

One of the leading value propositions of an Enterprise Social Network “ESN” is that it enables organizations to break down silos. The idea behind the implementation of an ESN is a good one. You set up an internal network where everyone in the company can see what everyone else is working on and that leads […]

Aaaah! The joys of fall. The leaves are turning, there’s a cool breeze in the air, kids are getting ready for Halloween, and the smell of mergers is in the air…. Wait? What? Yes, that’s right.  This fall we’re hearing lots of chatter about new possible mergers in the works in the legal marketplace.  It […]

One of the most frequent questions I am asked as a social business consultant is, “How do I measure the value of my internal social network?“ With 70% of the Fortune 100 reporting that they have launched an internal social network over the last year, it is no surprise that so many people are trying […]

We started discussing a new topic last week – exploring the differences between social business and knowledge management.  Are they fundamentally different approaches to solving the same set of organizational problems?  Or is this just a case of new rhetoric and business jargon being used to sell a new generation of software products? In the course […]

In the course of our ongoing efforts to spread the message to law firms and other professional service organizations about the inherent benefits of integrating social business technology into their daily practice, we receive a wide range of interesting feedback from our friends and contacts out there in the marketplace.  Most recently, we received this email […]

Blog Tips for Lawyers After your brief introduction to LinkedIn and Twitter, with this week’s installment we’re going to take a closer look at how lawyers have been successfully building their practices with social media.  It’s now time to check out the law blogs – also known as blawgs. Blogs – an abbreviation for web […]

Having plunged into the world of social media by joining LinkedIn, it’s now time to venture further.  The next step on your path to becoming a social media maven is to explore Twitter. Since it’s founding in 2006, Twitter has mushroomed into one of the most active sites on the Internet, boasting more than 500 […]

  As the end of summer draws near, I have been spending a lot of time reading up on the topic of social business. There are a lot of good books out there meant for both novices and advanced social business practitioners. Here are a few of my favorites: Social Business by Design by Dion […]

So it’s time to take the plunge. You’ve read through all the articles and blog posts. You’ve seen the IBM “social business” commercials on T.V at least a dozen times. Perhaps you have even dipped a toe in the water by setting up a Twitter or LinkedIn account for yourself. So now what? How do […]