Author: Guest

Appropriate social media disclaimers are very important for lawyers. Failure to have an appropriate disclaimer may be a violation of the ethics rules and open you to an ethics complaint and punishment. However, it can be rather difficult to establish the content and location of a social media disclaimer.  My goal in this blog is […]

Email marketing is an excellent way for your law firm to capture new business, or keep your firm front-of-mind for past clients. However, not all email campaigns are created alike. In fact, long-term email marketing strategies may be much more useful to your law firm than short-term email strategies. The following post will cover just […]

Building a solid link profile is a necessity in growing your law firm’s reputation online. A high-functioning link profile not only shows that you are an authority in the field, but you are up-to-date on relevant trends that are happening in the law community. Having a positive online presence means your firm is in the […]

Customer or Client Journey Mapping is the hot new concept in legal marketing. Yet some question whether it’s simply a fancy tool with a fancy name used by consultants to sell law firms something they either don’t need or already know how to do. Some argue that the path to hiring a law firm is […]

Get new clients for your firm by opening satellite offices using inexpensive virtual office rentals or sublets in shared law office spaces. Kate is a trust and estates lawyer on Long Island and the bulk of her new business comes from referrals that she’s earned by providing great service to her clients. Most of Kate’s […]

LinkedIn has rolled out their new profiles and user interface, which has many lawyers asking, where did everything go? The new experience mimics the mobile app, and although it looks and feels different, LinkedIn’s database is still at the core of the platform. Not only had functionality changed, but so has the way your profile […]