by Vondrae McCoy | Apr 30, 2021 | Digital Marketing
Programmatic advertising is a specialized type of data-driven advertising that uses computers and algorithms to assist legal marketers in reaching their target audiences in real-time. Programmatic is not the future of advertising; it’s already here. In fact, by the...
by Vondrae McCoy | Apr 13, 2021 | Social Media
LinkedIn has been helping professionals bring their story to life for years. The online professional network continues to evolve and they recently released several new features designed to maximize their on-platform presence. The biggest change is likely the video...
by Vondrae McCoy | Apr 5, 2021 | Marketing Technology
As digital marketing evolves, there are more and more channels for law firms to manage. Email, social media, paid advertising, content delivery…there is a never-ending list of activities to perform in order to gain and nurture leads. Marketing automation can...
by Vondrae McCoy | Mar 8, 2021 | Measurement and Analytics, Social Media
Everyone knows that the best decisions are made based on data. It’s important to have reporting available so that you can know what’s working and what’s not as far as social media strategy. Furthermore, in-depth data can help prove your team’s worth and value to...
by Vondrae McCoy | Feb 10, 2021 | Digital Marketing
Programmatic advertising is “the practice of using intelligent software to automatically buy digital advertising space on different channels and platforms,” and it can be a significant portion of a digital marketer’s plan. Programmatically sold advertising was worth...