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Social Media Tools for Law FirmsSocial media is increasingly important, but unfortunately using it has become increasingly time-consuming and complex. The more options there are, and the more features that platforms add, the more knowledge and resources it requires to be successful in the medium. Fortunately, there are tools available to make a marketer’s job easier when it comes to social media marketing. Here are twelve of our favorites social media tools for law firms.

1. HubSpot’s Social Inbox Tool

A software that allows you to schedule your posts, integrate your social networks with your blog, and monitor messages and mentions so you can nurture new leads. Many law firm marketers report saving valuable time using the features provided.

2. Kicksta

An Instagram follower growth service, this company helps law firms to obtain more organic followers on Instagram. They do this by “liking” around 30,000 carefully targeted photos per month in order to get actual users (not bots) to follow your account. They are known for their friendly and responsive support team.

3. Later

The tool comes free or with a very small monthly fee, and allows users to plan and schedule all social posts with a drag-and-drop calendar. Tracking analytics, you can also find the best times to post. You can use their website or on-the-go app and it’s easy to set up. 

4. Lightroom

An Adobe tool, this product is for editing and organizing photos, helping marketers to showcase vibrant and on-brand visuals. There are sliders, filters, and many other features that will help you create beautiful photos even if you’re new to editing. 

5. Canva

Another fantastic social media tool for law firms is Canva. Canva offers a free option in addition to a paid plan. It’s an easy-to-use graphic design tool that uses a drag-and-drop interface plus a massive library of over two million graphic elements. Users can create custom, branded graphics across social media accounts. If starting from scratch seems intimidating, you can use one of their templates for everything from Facebook banners to Instagram Stories.

6. Unfold

A totally free tool, Unfold is an iOS and Android app that helps you create beautiful templates for Instagram stories. Though it’s designed more for lifestyle brands, anyone can use it to ramp up engagement with their followers. 

7. HypeAuditor

As social importance increases, so do fake followers. This service helps to weed out fake followers so that they don’t bring down your engagement. In this way, your firm can understand their true organic reach as well as analyze your real audience to better understand their demographics.

8. Retouchup

This website provides an easy way to edit photos for social media, and charges a per-photo fee to do so. The best part is that users don’t need to do the work – simply submit a photo and the website’s experts will edit within 24 hours. Users say the toll makes their photos look more professional and compelling. 

9. Quuu

This platform automates the time-consuming process of creating professional, engaging multimedia assets for campaigns. Quuu sends its users relevant, high-quality content from their interests each day, which they can easily schedule using any popular scheduling tool like Hootsuite or HubSpot. Users choose from over 500 interest categories and receive content suggestions based on those choices.

10. Biteable

This tool helps users to create video content in minutes using the online video editor, without prior editing experience. Users can create a video from scratch using their broad library of templates, animations, and footage.

11. Design Wizard

This tool helps users to create different types of content, like photos and videos, with no professional editing experience. It’s great for people who have a limited budget or limited time. This tool seamlessly integrates with HubSpot.

Takeaway

The right social media tools can help law firm marketers to save time, build brand awareness, and stay organized. These are some of the best social media tools that you can choose from to ace your social media marketing. Use these tools to effectively manage all your law firm’s social media accounts and content.

Do you need help driving real business results through social media? Our social media offerings can be customized to your law firm’s needs and realities. In addition to social media management, we offer social media consulting and training for our clients. Contact us today for a free consultation.

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