16 Ways To Incorporate Videos Into Your Email Marketing
Video is hands-down the most effective marketing medium law firms can use today and adding video to your emails is a great way to boost your email conversions. Video makes complex topics simple, audiences crave it, and it builds a connection that fosters long-term loyalty. When it comes down to it, most people would rather […]
5 Steps to Optimize A/B Testing to Improve Your Law Firm Videos
Ten years ago, simply making video content was enough to stand out and gain traction online. Today, if you want to stay on top of the video craze and produce content your audience truly wants to consume, it’s time you begin A/B testing your videos. A/B testing (sometimes called split testing) is the process of […]