by Guy Alvarez | Aug 11, 2017 | Social Media
Real-time marketing in social media is a strategy that can and should also be employed by savvy lawyers and law firm marketing directors. There are many social media monitoring tools available that will enable lawyers and law firm marketing professionals to monitor...
by Guy Alvarez | Apr 28, 2017 | Social Media
The most common mistake that organizations and individuals make on social media is too much promotion and too little listening. I call it “the bullhorn approach.” Too many believe that social media is just another advertising and marketing channel where...
by Guy Alvarez | Apr 14, 2017 | Content Marketing
“Content Curation is the practice of finding, organizing and sharing the best and most relevant content on a specific topic, rather than solely creating all content yourself.” -Pawan Deshpande, CEO of Curata I spend a lot of time speaking with lawyers and legal...
by Guy Alvarez | Mar 24, 2017 | Social Media
Twitter lists help you manage your time, organize your feed and stay current on a certain topic or industry. We have written in the past about some basic ways lawyers and legal marketers can use Twitter to raise awareness of their services, strategically grow their...
by Guy Alvarez | Jan 6, 2017 | Social Media
I had a conversation with the senior managing partner of a mid-sized law firm last week. I was referred to him through a good friend who suggested that I should contact him about the services we provide. I spoke to him on the phone and before I could say a word he...
