Tag: social media measurement

Measuring Success: Social Media ROI for Law Firms

How can we measure the success of our social media strategy? That is one of the questions I am most frequently asked. Can I determine a true ROI (return on investment)? How many likes should my page have on Facebook? How many followers should I have on Twitter? How many comments should I have on […]

6 Tools Law Firms Can Use to Track Twitter Reach and Engagement

Twitter is one of the easiest social network platforms to use. Millions of users check in every day to learn, share, and engage. Twitter is also an effective marketing platform for businesses. But things move fast, and it can be hard to track exactly what is happening. The key to getting the most out of […]

Rebuilding Your Law Practice as a Social Practice – Twitter

Having plunged into the world of social media by joining LinkedIn, it’s now time to venture further.  The next step on your path to becoming a social media maven is to explore Twitter. Since it’s founding in 2006, Twitter has mushroomed into one of the most active sites on the Internet, boasting more than 500 […]