How Legal Marketers Can Use Twitter Chats to Build Community
Twitter Chats are like attending a live seminar or event from the comfort of your own couch.
Hunting for Prospects and Clients on Google + Communities
Google + communities can be very effective in reaching a target audience of business decision makers.
The Challenge of Building Trust Online
This past weekend I visited friends in the Hamptons. After a leisurely dinner of grilled shrimp and a few bottles of wine, my girlfriend and I retired around midnight and promptly feel asleep. But a few hours later we woke up to the sound of voices outside our bedroom window. I looked at the clock […]
The Future of Work
I have been fascinated by the future and what it holds for all of us for a very long time. As a child, one of my fondest memories was going to Disney World in Orlando and riding on the “Carousel of Progress.” This was my favorite ride because it gave visitors an opportunity to peer […]
How to get lawyers to use social media ?
We are very pleased by the strong interest in The Social Law Firm Index and the white paper we recently published. We’ve heard from many firms – those who ranked well as well as those who did not; we’ve also heard from many small and mid-sized firms not covered by the scope of the initial survey. And the […]
Five Tips for Measuring the ROI of Your Internal Social Network
One of the most frequent questions I am asked as a social business consultant is, “How do I measure the value of my internal social network?“ With 70% of the Fortune 100 reporting that they have launched an internal social network over the last year, it is no surprise that so many people are trying […]
The Three Levels of a Social Business
There have been many attempts over the last year to define what a social business is. IBM, Salesforce.com and many other enterprise software companies are spending a significant amount of money on advertising and marketing, trying to educate business owners of the benefits and values a social business offers. Yet for all their efforts, I […]
Why Professional Services Firms need Enterprise Social Networks
Has the effective transfer of tacit knowledge become a reality? Thirteen years ago we lived in a different world. The hot buzzword back then was Knowledge Management. KM as defined by Wikipedia “comprises a range of strategies and practices used in an organisation to identify, create, represent, distribute, and enable adoption of insights and experiences. Such insights and experiences […]
Insider Tips to Successfully Launch an Enterprise Social Network
Launching a successful Enterprise Social Network (“ESN”) is not about technology. It’s about people Let me repeat that. Launching a successful Enterprise Social Network is not about technology. It’s about people. As a social business consultant, I have been a part of ESN deployments at three different companies. The first one did not go great. The […]
What’s Next? Four Emerging Social Networks to Monitor
Pinterest? Been There, Done That. Instagram? That’s yesterdays’ news. Tell me what’s hot. Tell me what’s new. Tell me what, as a social media marketing professional, I should be paying attention to. Well….after conducting exhaustive research and speaking to the so-called “experts”, here are four public emerging social networks that in my opinion have […]
What Can Kids Teach Us About Social Media?
Do you find yourself constantly competing for your kids attention? When you are having dinner, or at a movie or sitting in the car trying to have a conversation? I do. All the time. It is a constant source of irritation for me because as a divorced father I really don’t get to spend that […]