Tag: marketing automation

[Videos & Slides] What is Marketing Automation and How Can it Benefit Your Firm?

Marketing automation refers to a collective software that exists with the goal of automating marketing actions. Those marketing actions are pointed toward driving awareness to your firm using your website and using your market to procure more business development opportunities. These technologies automate marketing activities in order to increase efficiency. This webinar wrap-up delves deeper […]

What Is Marketing Automation and Why Should Law Firms and Companies Care?

Marketing automation refers to the use of software and other technologies to automate repetitive tasks and improve the effectiveness of online marketing, including email, social media, websites and any content you publish. The main goal of marketing automation is to nurture prospects and leads over the long-term. A well-designed automation workflow saves time, reduces errors, increases […]

Marketing Automation: The Next Frontier for Law Firm Marketing

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” Bill Gates   Law firms, although well behind most corporations in their use of and adoption of new technology, […]