Tag: human to human

H2H Marketing – Why Lawyers Need to Be Humans Too

We came across a very interesting article recently about changes in the world of marketing.  In a blog post on Social Media Today, Bryan Kramer makes a case for the obliteration of the distinction between business-to-business (B2B) and business-to- consumer (B2C) marketing. Instead, Kramer argues, today it is all about human-to- human or H2H marketing. […]