Check out our blog for the inside scoop on recent developments and the most cutting-end trends in SEO, content marketing, social media and more.
Gone are the days when traditional SEO tactics could guarantee visibility. AI-driven search technologies and large language models (LLMs) like Google’s AI Mode and OpenAI’s ChatGPT are drastically reshaping how users find information on the web. This poses both new challenges and opportunities for lawyers and legal marketers looking to engage with potential clients online. […]
Is your firm prepared for Google’s latest update to Local Services Ads (LSA)? Starting next month, Google will implement new verification requirements for legal service providers designed to significantly enhance the security of LSA accounts and foster greater trust in the platform. If your practice relies on Google LSAs to power its digital marketing strategy, […]
With over 1 billion users worldwide, LinkedIn’s social network reigns supreme for professional networking. It’s essentially the only social media platform that combines thought leadership with a mostly professional audience, making it a great place for law firms. But success on LinkedIn isn’t guaranteed. To thrive on the platform, law firms need to post regularly […]
Listen in as legal industry leader and host Guy Alvarez and his guests share deep insights and fresh perspectives on the latest legal marketing trends and strategies.
For an introduction to trending topics such as branding, content development, campaign-driven marketing, marketing automation, SEO and social media, be sure to check out our on-demand webinars.
Our complimentary, downloadable ebooks offer comprehensive primers on everything from SEO and social media to content marketing and more.
Welcome to your ultimate guide to making the most out of your marketing budget. This eBook has been meticulously crafted to provide you with insights into the importance of strategic budgeting in the competitive landscape of legal marketing.
Whether you are just beginning to explore AI possibilities or are a seasoned expert, this eBook offers valuable insights and actionable strategies tailored to the unique needs of the legal marketing field.
Are you considering creating a pillar page for your law firm? Follow our step-by-step guide to create pillar pages for your law firm that establish authority and expertise in your practice area or industry.
The Social Law Firm Index is Good2bSocial’s highly anticipated annual study on the adoption, use and best practices of social media marketing within the American legal industry, including our ranking of America’s Top 100 Law Firms for best social media achievement.
