Podcast Ep. 64: Paula Zirinsky on Moving from Big Law to Small Firm Marketing
…K2 Intelligence on Twitter The difference between Big Law and boutique law marketing There are tremendous differences when marketing these types of firms as size really counts in law. In…
Podcast Episode 91: Crisis PR for Law Firms and Law Firm Clients in the Digital Age
…website, LinkedIn, and Twitter. What is the most important thing you need to do in a PR crisis? While this may seem self-evident, when you’re in the middle of a…
Podcast Ep. 92: What Stories Law Firms Should Be Pitching to the Media
…the media, reporters are on Twitter so you should use it to link to longer, interesting content that will engage the reporter and her readers, and use LinkedIn in the…
Podcast Ep. 96: How To Build The Marketing Foundation For Your Law Firm
…on Twitter at @billbice What has been the number one marketing mistake firms have made Your audience doesn’t care about you- they care about the problems that they themselves have….
Podcast Ep. 105: Interview with 2019 Social Law Firm Index Winner DLA Piper: What it Takes to be Number 1
…Piper on LinkedIn here and Twitter here. Podcast Show Notes How does the firm’s social media presence show who DLA Piper is? Our digital marketing strategy has now…
Podcast Ep. 117: Uncommon Ways to Nurture Team Loyalty at Your Law Firm
…clients is to just pick ONE social media channel and focus on it. Whether it’s LinkedIn or Facebook or Twitter. Just commit to posting on the channel consistently and put…
Podcast Ep. 123: Why Law Firm Marketing is Never “One and Done”
…or Twitter. The more you get into the habit of repurposing content, the less content you have to produce in order to get that feeling of omnipresence in your marketing….
Podcast Ep. 129: Something from Nothing: How to Build a Content Marketing Machine for a Law Firm When You’re The Team
…actually interested in and what are the kinds of things they’re already reading or watching on Facebook, Instagram and Twitter. What are the kinds of things that you know are…
Podcast Ep. 130: Public Relations and Marketing for Law Firms; Crisis Planning and Management
…marketing strategy, business development, and overall strategic business plans. Connect with Gina on Twitter and Linkedin. Podcast Show Notes How does public relations support a law firm’s overall strategic business…
Podcast Ep. 133: The Right Way for Lawyers to Use Social Media
…get off the ground establishing their social media presence. You can connect with Ali on LinkedIn and on Twitter. Podcast Show Notes 1. How do you build a successful brand…