The 7 Most Important Ranking Factors for Law Firm Websites
…the social metrics for a specific page. Data such as Facebook shares, mentions found in tweets on Twitter and the number of +1 clicks on Google all add to the…
SEO for Attorneys: The Difference Between On-Page and Off-Page SEO
…notice you, and it will signal to search engines that your website is a go-to resource for knowledge on certain topics. 5. Coding is an umbrella term for certain website…
A Lawyer’s Take on New Age Business Development
…using valuable and educational content on his website and promoted through social channels. Brinen maintains an active presence across all social media channels but he points to Twitter as his…
An Important Marketing Tool for Lawyers: Digital Presence Management
…we’re living through. Below are some key facts that might surprise you. Every minute: • Facebook users share nearly 2.5 million pieces of content. • Twitter users tweet nearly 300,000…
Making the Business Case for Law Firm Social Media Marketing
The Benefits of Law Firm Social Media Marketing Nowadays, everyone is on social media – Facebook, Twitter, Instagram, LinkedIn ̶ you name it. Even businesses are getting in on the…
Register Now for a Webinar by Guy Alvarez of Good2bSocial, August 22
…strategy expands everyone’s network of relationships. Learning how to leverage the different platforms; LinkedIn, Twitter, Facebook and Blogging can build trust, relationships and spread word of mouth. People still choose…
AmLaw 100 Managing Partners: LinkedIn or Linked Out?
…but we were surprised to see that some of the most successful individuals in the legal field are no shows when it comes to LinkedIn. While Twitter and other social…
Finally! A BigLaw Leader Understands the Importance of Social Media
…social networks such as LinkedIn, Twitter, Facebook and Google+. That is not to say that everyone in the legal industry is unaware of the value of an effective presence in…
A Post-Minksy Moment for Law?
…includes multiple elements such as a blog, a twitter feed and a promotional speaking tour, all of which cobbled together help give the author visibility, provide a means for the…
Why I Hate the Phrase "Content Marketing"
…marketing and self-promotion. So the entire vast profusion of bits and noise streaming forth from our blogs, Facebook pages and Twitter accounts – it’s all content marketing – the whole…
Marketing Automation: The Next Frontier for Law Firm Marketing
…and Twitter into new clients. Marketing automation, as defined by Wikipedia, “refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels…
Are Law Firm Intranets becoming Irrelevant?
…social networks such as Facebook, Twitter and LinkedIn, we have all developed an entirely new set of habits about how we locate, read and share valuable content. With the click…