What Is Marketing Automation and Why Should Law Firms and Companies Care?
…mentioned. A social media post is scheduled to go out on Twitter. An interested viewer responds to the tweet, expressing his desire for more information. A chat bot responds telling…
LinkedIn's New Look: What Lawyers Need to Know
…your credibility. 5. Make sure you upload rich media to enhance your profile visitor’s experience. This can be done in your summary – but is even more impactful in your…
Converting Law Firm Leads: What Metrics You Should be Tracking
…get, you might even want to break down something like email conversions into individual traffic sources such as Twitter, Facebook, Adwords, etc. Click-Through Rates (CTR) Your click-through rate is the…
How Lawyers Can Get Their Articles Featured on LinkedIn Pulse
…Facebook or Twitter have varying degrees of activity at all hours of the day, LinkedIn tends to have the most activity during regular business hours since it’s centered on the…
eDiscovery’s Kate Hutchinson Shares Insights on Marketing in the Legal Tech Space
…What sets us apart is our terrific team of legal experts and technicians who leverage our infrastructure to support all stages and types of eDiscovery. CDS: Website | Twitter Save…
6 Ways Law Firms Can Use Video To Enhance SEO
…to Facebook or Twitter to attract people back to your law firm’s web site to watch the full content. Short preview clips give you the opportunity to capture people’s attention…
[Webinar] How to Use Blogging and Social Media to Build a Thriving Law Practice
…and secure blog How top lawyers are using LinkedIn, Twitter and Facebook to engage, build relationships, and drive traffic to their blogs How to leverage other lawyer blogs to build…
8 Tips to get Senior Partners to Understand the Value of Social Media
…Twitter account? A blog? How many followers do they have? What kind of engagement are they getting? Have they gotten press coverage as a result? This kind of information is…
Using Social Media to Enhance Your Law Firm’s Client Service
…of many review sites like Yelp or Google and publish a negative review for the world to read. Unhappy clients can also let their Twitter followers know when they believe…
Five Digital Marketing Books that Legal Marketers Should Read
…are my top 5 recommendations: 1. The Analytical Marketer: How to Transform Your Marketing Organization By Adele Sweetwood Written by the head of global marketing for SAS, The Analytical Marketer…
The 7 Most Important Ranking Factors for Law Firm Websites
…the social metrics for a specific page. Data such as Facebook shares, mentions found in tweets on Twitter and the number of +1 clicks on Google all add to the…
SEO for Attorneys: The Difference Between On-Page and Off-Page SEO
…notice you, and it will signal to search engines that your website is a go-to resource for knowledge on certain topics. 5. Coding is an umbrella term for certain website…