Podcast Ep. 155: The Significance of Storytelling and Authenticity in Law and Content Marketing
…In today’s episode, Shreya joins us to discuss the significance of storytelling and authenticity in content marketing. 1. When did you decide to do content marketing, and what kind of…
Podcast Ep. 25: Behind the Scenes of the 2017 Social Law Firm Index
…client-centric, engaging content on a consistent basis. Client-centric content is not self promotional, but instead anticipates what your target audience is interested in and provides relevant, educational insights. A lot…
Podcast Ep. 40: Thought Leadership Marketing With National Law Review's Jennifer Schaller
…of content produced. What exactly is content marketing? It’s ultimately thought leadership marketing in which you are sharing your knowledge and expertise through content. Develop content around common client questions…
Podcast Ep. 26: K&L Gates CMO Jeff Berardi on Thinking Like a Client
…Gates would push out content in the form of email blasts, but this didn’t prove to be effective. Now they have created a digital destination to house their content beyond…
Podcast Ep. 71: Behind the Scenes of the 2018 Social Law Firm Index
…analysis, not just a regurgitation of the news. In this category, we measure the quality of the content, the frequency, and the consistency. We also take points off for content…
Podcast Episode 187: Will AI Kill SEO?
…AI is not people’s first content, It is aggregated content. AI takes elements from its database and presents it to us; it’s up to content writers and SEO professionals to…
Podcast Ep. 132: Transforming Thought Leadership in Professional Services Firms
…creation is vital, how writing benefits your attorneys, common hiccups in the content creation process, and how Passle can be used to mitigate content creation problems at law firms. You…
Podcast Ep. 63: The Connection Between User Experience and SEO for Law Firms
…have a long written version and a video on the same content, you want to mark the written content as the primary content so Google can assess its relevancy and…
Podcast Episode 180: Building & Leveraging Your Brand Through Social Media
…like to say that it starts with the content. Lawyers get wordy, and they like to have long-form content, and it can sometimes be a lot. So it’s about quality,…
Podcast Ep. 133: The Right Way for Lawyers to Use Social Media
…2. What type of content should lawyers/firms create for social media? I do a lot of memes and funny content that is relevant and makes fun of insurance companies on…
Podcast Ep. 46: Inbound Marketing for Law Firms With HubSpot’s Anna Norregaard
…LinkedIn What is inbound marketing? Inbound marketing is all about creating content so that you can find more buyers and clients online. Content marketing is the process of creating different…
Podcast Ep. 35: Five Questions Legal Marketers Should Ask in 2018 with Jaron Rubenstein
…Twitter: @RubensteinTech How does a law firm marketer determine if their content strategy supports their business objectives Content marketing has finally come of age and firms need a content strategy…