Podcast Ep. 58: Carla Johnson on The Importance of Storytelling for Professional Services Firms
…Fortune 500 brands set the stage for the latest of her seven books, Experiences: The 7th Era of Marketing. Connect with Carla on Twitter or LinkedIn What is the art…
Podcast Ep. 56: Haley Altman on Legal Technology and the Client Experience
…processes and workflows into Doxly, a secure workflow management platform. Connect with Haley on Twitter Connect with her company Doxly, on Twitter or LinkedIn. How can law firms utilize technology…
Podcast Ep. 54: Despina Kartson on the Evolution of Legal Marketing
…non-profit organization, Philoxenia. Connect with Despina on Linkedin or Twitter The Evolution of Legal Marketing The changes in legal marketing have been substantial in the past few years. The CMO…
Ep. 53: The Value of Digital Knowledge Management for Lawyers
…businesses with local marketing. He also used to own a bar and restaurant in New York City. Connect with Rev on Twitter | LinkedIn | Email What is digital knowledge…
Podcast Ep. 51: Aric Press on Enhancing Relationships with Law Firm Client Interviews
…parent company, ALM Media for 16 years. Connect with Aric on Twitter | LinkedIn | Website How important is client feedback to a law firm? Client feedback is critical, particularly…
Podcast Ep. 49: Eric Fletcher – Leadership Starts with Listening
…(CMO), author of a super useful blog, Marketing Brain Fodder, and presenter of a wonderfully inspiring TED Talk. Connect with Eric: Twitter | LinkedIn | Website What constitutes leadership? Real…
Podcast Ep. 47: Competitive Advantage – Focus on the Client Experience With One North’s John Simpson
…LinkedIn | Website The Professional Service Buying Process When marketers fully understand their target audience, everything else will fall into place. However, professional service organizations often struggle to inject their…
Podcast Ep. 46: Inbound Marketing for Law Firms With HubSpot’s Anna Norregaard
…LinkedIn What is inbound marketing? Inbound marketing is all about creating content so that you can find more buyers and clients online. Content marketing is the process of creating different…
Podcast Ep. 44: Tim Corcoran on the Relationship Between Law Firm Partners and Marketers in Driving Business Development
…arrangements; assessing and redesigning partner compensation plans; designing new financial metrics and dashboards; refining business development skills; and more. Connect with Tim: Twitter | LinkedIn | Website Legal Marketers as…
Podcast Ep. 38: Authenticity and Passion – Law Firm Testimonials with Vikram Rajan
…them. Instead, try giving them a bulleted list of pointers and specifics they can expand on. The Relationship with Social Media Features like LinkedIn recommendations and endorsements are a start,…
Podcast Ep. 36: The Top 8 Digital Marketing Trends for Law Firms in 2018 with Guy Alvarez
…for LinkedIn or Facebook, law firms can target a larger, but more focused audience. 3. Facebook Live and Smartphone Video Video is nothing new. Law firms have been integrating video…
Podcast Ep. 29: Baker McKenzie's Will White and Erin Nixon on "Don't be Afraid to Fail" Marketing
…media was used in this campaign including a video to launch the refreshed brand, contextual display, native content, and a sponsored social element on Facebook and LinkedIn. Throughout the six…