Podcast Ep. 70: How Law Firms Can Grow Their Revenues
…ideal customer? Buyer personas are a key piece of your strategy to know the challenges and goals of your target audience. Then, provide them with tailored, valuable content such as…
Podcast Ep. 64: Paula Zirinsky on Moving from Big Law to Small Firm Marketing
…the future of legal marketing? Content is incredibly important as is technology. You have to understand technology and stay on top of emerging trends. Competitive law firms have realized that…
Podcast Ep. 57: Using Technology to Differentiate Your Legal Services with Chander Singh
…you’re delivering content and bringing awareness to your firm. Then, you have the type of marketing where you must continue to provide an above and beyond service after you’ve captured…
Podcast Ep. 55: Tips on Remarketing for Law Firms
…legal marketers. However, it shouldn’t be your law firm’s primary focus. In order to truly convert leads you must focus on your website, SEO, and content in order to make…
Podcast Ep. 54: Despina Kartson on the Evolution of Legal Marketing
…or even marketing specificities such as social media or content marketing. This specialization allows team members to have more deep knowledge in their areas of expertise. It’s essential for marketers…
Podcast Ep. 38: Authenticity and Passion – Law Firm Testimonials with Vikram Rajan
…but publicizing the testimonials you collect via social media is a vital piece of this type of marketing strategy. Testimonials are great content for social media as they allow you…
Podcast Ep. 12 Law Firm Directory Submissions With Richard Pinto, Yolanda Cartusciello & Bob Robertson
…Marketing – consultancy for Directories and Awards, MarComms, Content, and Media incl Social Media. For the past decade, he has been helping law firms bridge their marketing communications efforts with…
Podcast Ep. 8 Law Firm Business Development With Rich Bracken
…Writer? Deconstruct and repurpose content for a higher ROI. It doesn’t have to be perfect. It has to be real, authentic. Convey your knowledge with the right dose of personality….