Looking Back at Our Best Blogs of 2025: The Conversations That Shaped Legal Marketing
The last 12 months have been transformative for legal marketers, as AI moved beyond experimentation to become an essential tool impacting everything from content creation to search visibility.
That seismic shift shaped much of what we published this year. Our blogs explored how AI influenced both search and content, while also digging into the fundamentals that continue to drive results: strong copy, landing pages built to convert, and the growing importance of video in an increasingly competitive legal marketplace.
To close 2025, we’re looking back at the ten blogs that connected most with our audience. These articles captured the conversations legal marketers were having this year, themes that we expect will continue to resonate as we move into 2026.
Part II: Google AI Mode Is NOW Live in Chrome: Best Practices for Law Firms and Legal Marketers
The integration of Google AI Mode into Chrome has fundamentally changed how potential clients connect with legal expertise online. This post outlines the steps law firms should take to adapt to this new AI-first search environment, from prioritizing structured, comprehensive content and long-tail, intent-focused keywords to strengthening E-E-A-T signals and expanding visibility across multiple channels.
The Anatomy of a High-Converting LinkedIn Ad: Copywriting Tips for Law Firms
We explain what separates high-performing LinkedIn ads from the ones that quietly burn budget. The article breaks down how legal marketers can write ad copy that stops the scroll, connects with the right audience, and drives engagement, covering everything from headline structure and message clarity to calls to action that actually convert.
The Paid Media Landing Page Playbook: Design, Copy, and CTA’s That Win
When it comes to paid media, a dedicated landing page will outperform sending traffic to your website every time. We explain how design, copy, and calls to action work together to drive conversions, offering practical guidance for building pages that stay focused, align with the ad message, and make it easy for users to take the next step.
6 Pitfalls to Avoid When Using ChatGPT for Website Content
While ChatGPT can help streamline your content creation workflow, overreliance introduces significant ethical and compliance risks that can undermine your firm’s credibility. From hallucinations to bias, we explain the most common pitfalls firms encounter and outline how generative AI can be used responsibly, without sacrificing accuracy or trust.
Prompt to Post: Inside the Era of AI-Generated Social Creativity
The distance between an idea and a published campaign has collapsed, thanks to the “prompt-to-post” pipeline. This blog explores how AI now serves as a co-author and strategist, enabling law firms to scale their creative output without sacrificing quality. It outlines a four-step workflow that combines AI drafting with human strategic oversight, ensuring that efficiency never comes at the cost of your firm’s authentic voice or credibility.
Master LLM Prompts for Law Firm Social Media Success
Writing better prompts is the difference between generic outputs and useful social content that aligns with your goals. We explain how to craft prompts that give large language models the context, direction, and audience clarity they need to produce stronger drafts, plus templates tailored specifically to law firm social media.
The Human-in-the-Loop Protocol: How AI Enhances, Not Replaces, Attorney Expertise
While AI can speed up drafting and ideation, unchecked automation comes with serious ethical and reputational risks that law firms can’t afford to ignore. We explain why implementing a structured human-in-the-loop protocol (HITL) is essential for accuracy, compliance, and credibility, and how firms can integrate this process without grinding their workflow to a halt.
Your Law Firm’s Crystal Ball: How AI Predicts Social Media Trends and Virality
AI isn’t just for generating content. It can also be used to anticipate the types of posts most likely to gain traction. We explain how predictive models can allow legal marketers to identify trends, understand audience behavior, and make more informed decisions about social content strategy without chasing every shiny object that comes along.
AI vs. Human Creativity: Striking the Perfect Balance in Legal Content Creation
This piece takes on a question many legal marketers are actively grappling with: where AI fits, and where it falls short. We explore why AI works best as a collaborator rather than a replacement, handling drafting and analysis, while attorneys provide judgment, empathy, and ethical oversight. The result is a more scalable content process that still preserves the human connection clients expect from a law firm and its attorneys.
LinkedIn Video Ad Conversion Rates Are Higher Than Ever: How Can Your Law Firm Take Advantage?
LinkedIn video is becoming essential for law firms that want to engage decision-makers, build credibility, and connect with potential clients through both organic posts and paid ads. We explain why video works on LinkedIn and how your firm can use formats like standard posts, ads, LinkedIn Live, and vertical video as part of a broader social media strategy.
Preparing for the Year Ahead
As digital marketing continues to evolve, understanding how AI, video, paid media, and content strategy are actually working in practice matters more than chasing the latest trend. As always, our team will continue sharing practical guidance to help you stay ahead of the curve.
Ready to update your firm’s digital marketing strategy for the year ahead? Contact our team to schedule a free consultation. We’d be delighted to talk through your goals for 2026.
Are you ready to get started generating new, qualified leads?
Contact us to get started and let us help you energize your digital marketing and business development efforts.
Contact Us