Blogging is crucial to your legal marketing strategy. Many marketers know this and still don’t have a content strategy, simply because they don’t believe they have the time. But the truth is, you can’t afford not to invest in blogging, and consistency is key. Establishing a schedule can help you to execute a blog strategy even when you’re strapped for resources. Follow these tips on blogging for lawyers when you don’t have the time.
Blogging for Lawyers
1. Leverage Blog Templates
You can jumpstart your creative process by using resources that are already available. For example, HubSpot offers templates that can help with formatting and getting started writing.
2. Create a Blogging Routine
Think of blogging like exercise: once is better than nothing, but for it to really make a difference you need to take a consistent approach. Dedicate time each day or each week to blogging with no interruption. Block time off your calendar according to the schedule you set up and work on outlines, writing, or even just searching for templates that you like.
For more guidance on how to build a schedule, check out this free eBook: The Law Firm Guide to Content Marketing.
3. Maintain a List of Ideas
Save time on new content by writing down ideas as soon as they come to you. Create topic clusters and then brainstorm related topics. Keep a spreadsheet or other shareable document where you can list ideas and then sort by category as part of a general content marketing plan.
4. Have Research Ready
Research your chosen topic before you sit down to write. Have all of the information you plan to include in one place, and then use it to organize an outline. This is also the time to conduct keyword research and make sure those terms are documented so that you can incorporate them into your blogs.
5. Edit After Writing
When you’re writing, it can be tempting to constantly re-read, correct mistakes, or make changes, but doing so interrupts your overall process. Write a rough draft as soon as you feel like you can expand on an idea, then go back and do your clean-up. The idea is to get your thoughts on the page and then revise to get to a final draft.
6. Build upon existing articles
Performing article updates is a quick way of coming up with new content without recreating the wheel. Giving older content a refresh is helpful for SEO, and can also help your readers and add new content in a pinch. Be aware that you may need to include additional research, updated citations, or new information from your firm.
7. Look for Inspiration Anywhere
Once you commit to blogging and make it a habit, it’ll be easier to find new ideas wherever you look. Keep an open mind and take the time to look at things that interest you personally. Accumulate ideas from different parts of your life and think of how to apply them to your blogging strategy.
8. Hire a Freelance Writer
Even if you apply all of these tips, you still may find yourself short on time. When all else fails, work with a contracted professional writer who can help you meet your goals.
Creating compelling content on a regular schedule is a very common challenge when it comes to blogging for lawyers. But don’t let that prevent you from getting started. Make a schedule, jot down your list of ideas, and pull a few templates. Follow these tips to make the most of the time you have. If you need more guidance in developing an effective content marketing strategy, reach out to our team at The Legal Writers Bureau. They are experienced content professionals specializing in creating high-impact legal and business content.