How to Write Strong Email Copy
Email is far from dead and in fact is a crucial element of most legal marketing plans. That doesn’t mean that it’s easy to do, though. It’s essential that your email copy is well-written, or you risk people unsubscribing, which makes it harder to nurture your relationship with them. Well-crafted emails are one of the […]
How to Keep Your Law Firm Marketing Emails Out of the Spam Box
From writing content to perfecting design, creating law firm marketing emails takes time and effort. However, email marketing is a waste of time if your newsletters and client alerts are landing in the spam box. Luckily, preventing your emails from being marked as spam is fairly easy once you understand these best practices: Why Do […]
6 Ways Legal Marketers Can Write an Effective Email Newsletter
Email newsletters can be an effective way for small firms and large firms alike to provide value to their clients and generate new opportunities. That being said, to be effective, your newsletter must be more than just a grouping of your recent content. A focus on good writing, creative design, and intelligent analytics can help […]