Author: Julie Lorson

How Law Firms Can Make SEO Decisions with Confidence

Prioritizing search engine optimization (SEO) to increase online visibility and attract new clients is more important than ever for law firms. However, with ever-changing algorithms, evolving best practices, and competition for keywords, making confident SEO decisions can feel overwhelming. In this blog post, we’ll cover how your law firm can approach SEO with assurance, backed […]

Strategies for How Law Firms Should Deal with Broken Links

Is your law firm’s website missing out on valuable traffic? It could be due to broken links on other sites that should be directing traffic to you. The good news is that this problem can actually become an opportunity through a technique called broken link building. By identifying broken links on external sites, you can […]

Mobile SEO for Law Firms

Have you ever wondered why your law firm’s site isn’t generating more traffic? It could be because you haven’t fully embraced mobile SEO—the process of optimizing your website to rank higher on search engine results pages (SERPs) for mobile devices like smartphones and tablets. As the number of mobile users skyrockets, mobile search has come […]

The 5 Types of Conversion Rate Optimization Tools Law Firms Need

Driving traffic to your website is a great start, but it’s not a strategy. You need your website to generate real leads to bring new business to your law practice. This is where conversion rate optimization (CRO) comes in. Use CRO to persuade visitors to complete a desired action, such as downloading a white paper […]

From SERP to CHERP: The Future of SEO for Law Firms in 2024

Traditionally, law firms have focused their SEO strategies on optimizing search engine results pages (SERP). However, with the rise of artificial intelligence (AI), more potential clients are turning to AI chatbots like ChatGPT for answers and recommendations. This shift means it’s time to expand your SEO strategy to include optimizing for chat experience results pages […]

Ways To Find External Sources For Your Law Firm’s Content

How to Find External Sources to Create Trustworthy Content In the legal industry, you’re essentially selling your knowledge. It’s important to create credible content that positions you as a thought leader -both to generate leads and to prove your trustworthiness. However, too many firms end up “talking to themselves”. That means that when you are […]

The Advantages of Partnering with an SEO Agency for Lawyers

A solid online presence is crucial for lawyers in today’s highly competitive and high-stakes legal industry, making search engine optimization (SEO) a powerful tool to enhance a law firm’s internet visibility. This blog post explores how partnering with an SEO agency can give lawyers a competitive edge in the digital landscape. Navigating SEO can be […]

How to Find Legal Directories to Boost Your Law Firm SEO

The digital landscape is transforming how law firms attract and retain clients. Among the myriad of strategies available, getting your law firm listed in legal directories stands out as a crucial component for boosting online visibility and enhancing SEO. This blog post will explore the importance of legal directories for law firms, guiding you through […]

Driving More Leads to Your Law Firm with Google Local Service Ads

Generating quality leads can be challenging. Enter Google Local Service Ads (LSA), a powerful tool designed to help law firms like yours connect with local clients actively seeking legal services. This blog post will guide you through the benefits of using LSAs and provide actionable tips to maximize your ad performance. What Are Google Local […]

How Law Firms Can Conduct Keyword Research to Boost Their Online Presence

In the legal industry, where every client matters, having a robust online presence can set your law firm apart from the rest. The secret to achieving this? Effective keyword research. By understanding and implementing strategic keywords, law firms can significantly enhance their SEO, drive more traffic, and ultimately attract more clients. This comprehensive guide will […]

The Importance of Strategic Backlinks in Law Firm SEO

In the competitive world of legal services, one of the most effective ways to increase your law firm’s online visibility and attract potential clients is through search engine optimization (SEO). One of the most beneficial ways to boost SEO is by acquiring backlinks from ranking and awards sites, which can significantly enhance your firm’s performance. […]

Optimizing Your Law Firm’s SEO Strategy Using Reddit

Reddit has recently emerged as a formidable platform for marketers. With its unique blend of user-generated content and community-driven discussions, Reddit provides valuable insights and real-time feedback that can significantly impact your marketing strategies. For law firms and legal marketers, understanding how to leverage Reddit effectively can unlock new avenues for client engagement and lead […]