Author: Julie Lorson

Budget-Friendly SEO Solutions for Law Firms

In the modern age, having a robust online presence is no longer just an option for law firms—it’s a necessity. With increasing competition, it’s essential to ensure that your firm stands out in search engine results to attract more clients. However, when operating on a budget, achieving this can seem like a daunting task. Fear […]

How to Audit a Law Firm Website for SEO

For many law firms, the challenge of standing out in the fierce online legal landscape is real and pressing. A well-conducted Search Engine Optimization (SEO) audit can serve as your firm’s compass to navigate and outshine in the competitive legal market. This blog sheds light on optimizing your law practice’s online visibility, driving more traffic […]

Can Law Firms Trigger a Complete Website Re-Indexing on Google?

Indexing is a crucial part of maintaining your site’s discoverability and visibility. However, indexing is a process that is generally out of the control of website owners. There are several good reasons why your law firm might want to instigate a total website re-indexing on Google, including content updates and SEO improvements.  In a video […]

AI for Law Firms: Why Google May Rank AI-Generated Content Over Original News

As artificial intelligence (AI) continues to grow in popularity and scope, legal marketers may be wondering how such content compares to original, human-generated material when it comes to search engines. Will AI content be penalized and rank lower? Or, does it appear that algorithms boost such content? Here is what law firms need to know […]

SEO for Law Firms: What is Answer Engine Optimization?

One of your goals is likely to improve the online visibility of your firm. If you’re already working on strategies like SEO, paid advertising, and social media, then you’ll want to add AEO to your arsenal. Here’s what legal marketers need to know about Answer Engine Optimization (AEO).  AEO: The Basics Answer engine optimization is […]

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SEO for Law Firms: Zero Click Searches

Have you ever looked up a question on Google? Perhaps you have Googled information on a celebrity or thought leader and found the answer without having to click on anything. In that case, you have conducted a zero-click search. More searches than ever before are terminating without a click-through to a website, mostly due to […]

Google Search Generative Experience (SGE) for Law Firms

Google SGE is making its debut this year. What does this mean for Google SGE and the future of generative AI in search? In this blog, we cover what we know about Google SGE and what law firms can expect with generative AI in search for 2024. What is Google SGE? The new method for […]

SEO for Law Firms: How to Build Topical Authority

Topical authority is important for legal marketers to understand if they hope to have a substantial web presence. As so much of the marketing for law firms revolves around thought leadership and sharing expertise, topical authority is key for being viewed as an expert – by not only your potential clients but by search engines […]

Key Performance Indicators in SEO for Attorneys

Key performance indicators are essential for the success of a growing marketing program. If you read our recent post, you will find that tracking metrics is one of the most important elements of an impactful marketing strategy. Though KPIs are situational and depend on unique circumstances, some are universally helpful. Studies have shown that these […]

Social Media SEO for Law Firms: How to Rank Higher on Social Media & Google

SEO is about much more than web content. By optimizing your firm’s social media presence, you can actually increase your site’s discoverability and visibility across the internet. In this post, we’re explaining how social media and SEO tactics work together to leverage the power of search engines.  What is Social Media SEO? Social media SEO […]

Optimizing SEO and Content Marketing for Law Firms

Content marketing is crucial for educating and nurturing audiences, particularly for law firms. At the same time, creating content that is helpful and leverages SEO also offers more opportunities for maximizing visibility in search results. That means that digital marketing works best when content and SEO are aligned and work together. Keep reading to learn […]

SEO for Law Firms: 8 Critical SEO Trends to Know About for 2024

As we prepare to move into a new year, it’s important to take stock of the trends shaping future SEO activity. With the rise of AI, it’s becoming even more crucial for search engines to understand user intent, prioritize user experience, and gauge trust and credibility. This means you may need to tweak your current […]