Author: Daniel Lopez

In the legal industry, where competition is fierce and trust is paramount, brand awareness is essential. Clients and referral partners often choose firms based on reputation, expertise, and visibility. LinkedIn, as the leading professional networking platform, provides law firms with a powerful tool to not only build brand awareness but also establish thought leadership and […]

Whether you provide law firms with technology, software, or a service, you need to sell value to a law firm to turn them into a client. Law firms are bombarded with offers every day to try new products and services, and it can be frustrating for them to sift through a raft of offers to […]

Losing leads is a very real – and very frustrating – part of business. Even if you have done everything correctly and have executed a well-planned strategy to engage leads, some will eventually go cold. Whether they went with another firm, have new budget limitations, or even changed jobs – you might never know why […]

Measuring the effectiveness of your law firm’s account-based marketing (ABM) campaigns can be difficult—especially when you’re collaborating across several internal teams, leveraging multiple tools, and engaging with prospects and clients across various channels. However, the success of your ABM strategy depends on measurement. For your ABM campaigns to truly thrive, you must be able to […]

Does your law firm’s target audience – the people you’re currently reaching – represent the ideal client you want to attract? With so much going on in digital marketing, it’s easy to get caught up in counting the wrong numbers and chasing after the wrong people. We tend to oversimplify things and just go along […]

LinkedIn is stepping up its game by introducing in-feed video carousels, a new feature that enhances how users interact with video content on the platform. If you’ve been active on LinkedIn recently, you might have already seen these expansive, side-scrolling displays of video clips integrated into your feed. This move is part of LinkedIn’s broader […]

As social media continues to evolve, so too must the strategies that law firms use to engage with their audience. Meta’s Threads app has recently introduced a suite of new features that can be particularly beneficial for law firms looking to strengthen their online presence. With the addition of analytics, post drafts, and scheduling capabilities, […]

HubSpot was designed as a simple and user-friendly tool. Over time, its CRM capabilities have evolved, making HubSpot a more robust platform for organizations serious about managing their data. Just what is in HubSpot CRM? How can it help your law firm? What Does HubSpot Capture (Data Schema)? How exactly is the HubSpot CRM built? […]

Where every click and keystroke can lead to a potential client, email marketing stands out as a powerful tool for law firms looking to generate demand. But what exactly makes email marketing so crucial in the legal sector? This blog post aims to unravel the mystery of demand generation through email marketing, catering specifically to […]

LinkedIn is one of the most powerful platforms for law firms and legal marketers. Its professional focus makes it the ideal space for networking, showcasing expertise, and attracting potential clients. This blog post will provide actionable tips to help you harness LinkedIn’s full potential and grow your law practice. The Power of LinkedIn for Law […]

LinkedIn is more than just a networking platform. For law firms and legal marketers, it’s a powerful tool that can help elevate your brand, connect with potential clients, and showcase your expertise. In 2024, LinkedIn has introduced several updates and features that can significantly enhance your advertising efforts. This blog post will guide you through […]

LinkedIn Marketing Solutions offers a robust platform for law firms to reach existing and potential clients. Particularly, LinkedIn Matched Audiences are a set of targeting options that enable you to to combine your law firm data with LinkedIn’s professional data. These custom targeting options on paid LinkedIn allow your firm to connect with website visitors, […]