Marketing for Attorneys with Attribution Modeling
A client’s relationship with your firm is more complex and multilayered than ever. Chances are that before they sign a contract with you, they’ve been exposed to social media, website content, thought leadership, possibly campaigns such as email or paid promotions, and more. There’s no doubt that integrated marketing is more effective than traditional methods […]
5 Key Components of a Successful Law Firm Microsite
Most law firms can benefit from the use of microsites. They provide a way to add focus on certain information – for example, if you want to introduce a new practice or attorney. If you’re not already using microsites, you may have a lot of questions. In this post we’ll cover smart ways to use […]
The Complete Guide to Law Firm Webinars: Lessons We’ve Learned from Producing Webinars
We’ve produced and hosted a ton of webinars this past year. We expect to continue to host them frequently, as virtual events have become more important than ever. If you’re also ramping up your webinar schedule, take advantage of some of our learnings. With so many webinars under our belt, we have plenty of best […]
7 Budget-Wasting Facebook Ad Mistakes Law Firms Make (+ How to Avoid Them)
Facebook ads is a constantly evolving platform, and because of that best practices are likewise ever changing. On such a complex platform, it’s not always easy to know if you’re doing the right things. That’s why many law firms end up using their budget ineffectively on Facebook advertising. Here are 7 Facebook ad mistakes that […]
The Ultimate Law Firm Website Launch Checklist
Has your law firm ever been through a website launch (or re-launch)? If so, you understand how fragile the process is and why so many website launches run into trouble. Small errors can create really big problems – even costing one company $300 million from a poorly designed button. Your best chance of success is […]
9 Ways to Incorporate Emotional Marketing Into Your Law Firm’s Social Media Ads
What’s the key to crafting an epic, results-oriented social media advertising campaign for your law firm? Emotionally charged headlines and ad copy. According to research from Psychology Today, people respond to the emotional part of the ads a lot more than the text itself. Done well, emotional marketing can differentiate your brand and make you […]
9 Ways to Increase Law Firm Email Open and Click-Through Rates
Did you know that the average person receives 88 emails per day? Email is an essential part of most of our lives, whether at home or in the workplace. It’s also an affordable way for legal marketers to reach their prospects – but that can only happen if they break through the noise. That means you need […]
How Legal Marketers Can Improve Their Content with Google’s New Search Console Insights
Producing great content is an important part of meeting many of your legal marketing goals. Building a loyal and engaged audience can help you to support more people, gain leads, and carve out a brand for your firm. Content comes in many shapes and forms, so it’s important to understand which types work best for […]
9 First-Party Data Capturing Opportunities for Law Firms
The advertising industry largely relies on third-party consumer data. Obtaining information about prospective clients from third-party providers allows law firms to reach beyond their existing audiences and grow. Expanded insights about audience preferences and behaviors enable law firms to fine-tune their ad campaigns and create more personalized experiences. But between the crackdown on third-party cookies […]
The Right Metrics to Track your Law Firm’s Blog Performance
Your law firm likely has a few different goals for your blog. Brand awareness, lead generation, and displaying thought leadership are a few places to start. But how do you know if what you’re doing is working? No matter what it is you’re hoping to accomplish specifically, you need a way of measuring your blog […]
5 Ways to Actually Track Your Law Firm’s Social Media ROI
As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track the return on investment (ROI) of your efforts? How can you attribute your social media marketing efforts to new business? According to a study conducted by LinkedIn, 58% of marketers have to prove […]
5 Ways for Law Firms to Use Video
Visual data is often preferred and processed faster than text, and statistics show that web pages and online materials with videos are more likely to attract and retain viewers. While the legal industry has been somewhat slow to adapt, most of the Am Law 100 firms now use online video. It is therefore essential for […]