Keith Edwards

Keith Edwards is the President and Chief Business Development Officer of Good2bSocial, where he helps law firms and legal organizations exceed their business development and marketing goals. At Good2bSocial, the mission is clear and simple: leverage deep industry knowledge and digital marketing expertise to deliver exceptional results for clients in the legal industry.

An experienced leader in the media and advertising industry, Keith has spent more than two decades helping companies expand their business development functions and unlock new opportunities.

Previously, Keith served as Vice President, Legal Market Leader for ALM Media for more than six years, where he oversaw marketing services across 20 of the company’s legal media brands, including Law.com, The American Lawyer, Corporate Counsel, and The New York Law Journal. Under his leadership, ALM’s media solutions spanned digital, custom content, audience extension, social, podcasts, and print, reaching nearly 2 million legal professionals.

Before ALM, Keith was Vice President of Advertising at The Business Journals, managing national sales operations in New York and serving a business community of 13 million owners and executives across 43 markets. Earlier, he held roles in national sales, sales development, and research, offering integrated solutions across financial services, technology, travel, automotive, and luxury categories. He also holds a certification in Digital Media Sales from the Interactive Advertising Bureau.A native of Tulsa, Oklahoma, Keith received a BA in Journalism from the University of Oklahoma, where he now serves as chair of the Board of Visitors for the Gaylord College of Journalism. In his spare time, Keith volunteers as a CASA Caseworker, advocating for children in the foster care system.