Podcast Ep. 124: SEO and Content Marketing Lessons Learned from The COVID-19 Pandemic with The National Law Review
…transcribe your podcast yet I see so many firms that don’t do it. For webinars, it’s also important to post them to your law firm’s website with text – whether…
Podcast Ep. 127: How HubSpot Can Revolutionize the Way Law Firms Market Their Services and Generate Business
…law firms webinar and having you and some other people on the webinar. We’ll be announcing the webinar in the coming month. How do you think HubSpot compares to the…
Podcast Ep. 45: Content Marketing Strategy for Legal Tech Companies
…over a webinar format case study. A webinar is a lead magnet and you’ll want to create multiple lead magnets like ebooks and white papers – any piece of content…
Podcast Episode 178: Exploring New Marketing Channels
…in the actual product. That goes for not just podcasts, but events, webinars, etc. You need to make sure you have someone that’s willing to do the follow-through and the…
Podcast Episode 164: Why Legal Marketers Should Remember the Basics and Make Time for Team Coordination
…We are all in the “more” mode; more webinars, more social, more blog posts, more content, etc. It seemed to me like the audience didn’t matter, it was just about…
Podcast Ep. 157: How the Pandemic Has Caused a Shift in Legal Marketing
…biggest aspect of that was our webinars. We were seeing huge numbers of people registering for our webinars. We’d have upwards of 1000 people registered and 900 people attending. I…
Podcast Ep. 141: Translating Digital and Social Media Marketing to Real Returns: Approaches for Law Firms
…part webinar series and a thought leadership campaign delivered through a series of publications. When you do campaign work you get the ability to review aggregated data on all of…
Podcast Ep. 41: The Right Content at Each Stage of the Buyer's Journey for Legal Services
…still demonstrate your level of experience. Webinars, white papers, and e-books are other opportunities to establish yourself as an expert in a way that’s more in-depth than blog posts or…
Podcast Ep. 123: Why Law Firm Marketing is Never “One and Done”
…is with public speaking engagements. So if you’re somebody who does webinars or Facebook Live, then you need to have that presentation recorded and transcribed. Transcribing webinars and videos is…
Podcast Episode 199: Responsible AI: How Marketing Leaders Should Build Governance to Ensure Effective Deployment of Generative Artificial Intelligence
…upcoming webinar on January 31st – Unleashing the Power of Jasper AI for Law Firms. In this one-hour webinar, you will learn how law firms can benefit from using generative…
Podcast Ep. 120: Why Every Law Firm Needs a Strategic Plan with John Remsen Jr.
…firms, so if they feel they can connect with a lawyer, they are more likely to do business with them. Also the firms that host webinars, tend to bring in…
Podcast Ep. 46: Inbound Marketing for Law Firms With HubSpot’s Anna Norregaard
…into a lead by getting them to fill out forms. By creating valuable content like webinars or case studies, you can encourage visitors to fill out forms in order to…