Podcast Ep. 140: How Law Firms Can Use Connected TV in their Digital Advertising Campaigns
…and a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she’s an expert at creating online and offline marketing & communications strategies…
Podcast Ep. 19: LinkedIn Advertising with Guy Alvarez
Shownotes Law firms and companies trying to target a B2B (business to business) audience are starting to recognize the value of paid LinkedIn advertising. Paid advertising on LinkedIn is…
Podcast Ep. 148: How To Target High Level Decision Makers
…advertising costs dramatically and produces a much better result than just marketing to the decision-maker themselves. 2. Do You Target at the Individual Level, or at the Group Level? As…
Podcast Episode 176: How to Prevent Problems When Switching Marketing Agencies
…an agency to control different Facebook and Instagram pages. This was done so that agencies and companies that handle multiple Facebook accounts can easily post and run Facebook advertising campaigns….
Podcast Ep. 125: Social Media in the Legal Industry and the Birth of The Quintessential Gentleman
…media advertising. With social media advertising, firms can promote their content to specific audiences that don’t already follow their account. I think law firms should have budgets for each of…
Podcast Ep. 112: Fishbowl: A Social Media App for Authentic Conversations in the Legal Industry
…in an open, positive, and supportive environment. The social media app has been rapidly adopted by professionals across industries including Legal, Consulting, Finance, and Advertising. Click here to download the…
Podcast Ep. 16 How Google AdWords Helps to Increase Qualified Leads for Law Firms with Alan Schneider
…the AdWords and Bing Ads platforms for all of Good2bSocial’s clients. Podcast Shownotes What is Google AdWords and how does it work? Google AdWords is an advertising platform that allows…
Podcast Ep. 9 Social Media Ethics and Technology Competence with Nicole Black
…“this is attorney advertising” disclaimer because it’s blatant advertising and not just educational, don’t do it online. Attorneys are responsible for complying. In other words, don’t outsource your ethics. Sure,…
Podcast Episode 184: 3 Ways to Attract Ideal Clients and Repel All Others
…Firm’s Business Model Into Account The final calculation will depend on your ideal clients’ preferences and your firm’s business model. For example, you might find that Google and Google advertising…
Podcast Episode 178: Exploring New Marketing Channels
…we are not using it as just a sole advertising channel for us, we still are getting advertising out of it. We just want to really make sure we’re having…
Podcast Ep. 62: The Role of Marketing Technologists in Law Firms
…attorney advertising. In terms of data management, law firms are beginning to catch up and use their data firm wide in order to retain existing clients and generate new business….
Podcast Episode 186: Restructure This!
…focused on how to market the podcast out to the broader audience through social media direct advertising. We put that plan into interaction and worked with the fine folks to…