Are you ready to break out the microphone and jump into the world of podcasting? Podcasts are an increasingly popular form of content consumption. Not only that, but they are relatively easy to produce, they attract a highly engaged audience and help to humanize your brand.
As tools for podcasting have evolved, the question of, “Can I start a podcast” has changed to, “Should I start a podcast?” And importantly, will it help you grow your practice? We’re going to cover all of that and more in this blog post. We’ll go over why podcasting is getting easier, some of the basics, and why you should start one today. Let’s dive into the top 8 reasons why lawyers should start their own podcast.
Don’t know how to start a podcast? No worries. I have you covered. Here’s the why, what, and how to launch your own podcast today.
8 Reasons Why Lawyers Should Start Their Own Podcast
1. Podcasts are personal and humanizing
Thought leadership in any form is key for a lawyer. Positioning yourself as an expert will help you connect with an audience and allow them to view you as a real person, with knowledge that can help them. Even better than the written word, though, is audio. You can share the same information that you would on a blog in a podcast, but with more personal touches that can resonate. In audio form, you can better communicate your personality and your passion on certain subjects. Potential clients will feel like they’re really getting to know you, connecting with you, and therefore developing a deeper level of trust.
2. Podcast listeners are a highly engaged audience
Did you know that 80% of podcast listeners report listening to an entire podcast episode? That’s because if people take the time to research and subscribe to a podcast, the topic really interests them. If you can provide information that people find truly valuable and helpful, you can count on listeners tuning in and engaging with you on a weekly basis. Think of a podcast as a way to reach an audience that’s already raised their hand saying they’re interested in what you have to say. When you consider an overall client journey, engaging with people via podcast means you’re already well down the path.
3. To position yourself as an authority in your niche
Sharing helpful advice on a specific topic on a consistent basis helps position you as an authority in your niche. Hosting a podcast has a similar effect as publishing a blog or writing a book – it helps develop your reputation as an expert. As you increase your authority in your market, you attract other opportunities to you (for instance, being invited to speak at conferences in your industry).
4. Build your personal brand
Building a personal brand is an ongoing process, and podcasting is one of the ways that can help you increase authority and establish yourself as a credible lawyer. Make sure you find your authentic voice and experiment with different formats such as solo-casts, interviews, and others to see what resonates best. The idea is to create meaningful podcasts that engage your listeners and keep them coming back for more.
5. Podcasting will expand your own network
One of the tactics that will keep your podcast interesting and fresh is interviewing other experts. This not only provides valuable and fresh insight to your listeners, but broadens your podcast’s reach. When you interview another professional on your podcast, it provides you the opportunity to build a rapport with their own audience. Therefore, always make it easy for your guests to promote the episode to their own professional network.
6. Podcasts enable lawyers to develop meaningful relationships
As a lawyer, you know how important relationships are as a source of business referrals. If there’s someone you’ve been wanting to connect with in hopes of establishing a meaningful relationship, invite them to be a guest on your podcast. This is a unique offer that people tend not to shy away from and therefore a shrewd way to make a valuable personal (and business) connection. People are busy and want to make the most of their time so you might have more luck asking someone to be a guest on your podcast than asking them for a meeting.
7. Podcasting is a time-saver
For the same reasons people like listening to podcasts rather than reading in-depth articles, creating them takes less time than writing. Filming and editing videos can take days, especially for people who don’t have a background in those areas. A podcast can be created in an hour, especially if you outsource some of the production elements.
8. Podcasts don’t cost much to get started
If you wanted to start a podcast 10 years ago, you would have likely had to spend several thousand dollars on equipment just to get started. Fortunately, this is no longer the case. You’ll need a microphone, software to record the podcast, and a host to store audio files. See: Podcasts for Law Firms: Tools To Get You Started.
If you want to stand out, reach a wider audience and diversify your content strategy – a podcast is a great way to do so. Podcasts are enjoying growing popularity and there cannot be a better time to kickstart your own podcast channel. So, here’s your chance to reach out to a completely new audience – one that prefers podcasts to other forms of content like blogs or videos.
With so many reasons why lawyers should starting a podcast, it really is an area worth exploring. If you need help developing a podcast strategy, contact us. We can help you plan, produce, and promote your law firm’s podcast so that it effectively reaches and engages your target audience.
Originally posted on Oct 25, 2019.