Webinars are great for so many reasons. They make for a great lead magnet, they’re wonderful marketing tools, they can be saved and repurposed, and they showcase expertise. If you’ve decided to make webinars part of your marketing or business development process, chances are you understand the benefits.
The problem is, many law firm webinars are boring. Let’s just be honest. Most people do not take the time to create content that is truly interesting and will keep viewers on until the very end. That’s exactly what you need to do if you’re hoping to see any success from your webinar strategy.
With that in mind, here are a few tips from our experts. We promise they’ll help you build more engaging, interesting webinars every time.
- Take advantage of the video feature of your webinar platform whenever you can. Video is more engaging than a static backdrop slide.
- Use a webcam and speak directly to it. People will naturally feel more engaged looking at you face-to-face. On that note, you might also consider standing up. You’ll likely be more animated, and you’ll appear more professional.
- Get a remote clicker to move through slides. It’s awkward when you can tell a presenter is fumbling for buttons on their computer.
- Invest in is a microphone that will allow you to move around. Having your head in the same place can get a little dull – movement on the camera is a good thing.
- Get excited. After all, this is amazing material you’re presenting, right? Use emotion, laugh, use gestures. Use your whole body to communicate – use your arms and hands. Leverage humor. In general, be a real person who is ecstatic to share key information on a webinar that will help lots of people. Your audience won’t find you engaging if you’re not engaged.
- Keep the word count on your slides down – instead use lots of visuals, but move through them quickly. There are varying schools of thought on time spent per slide, but we believe that when it comes to webinars, less is more. Try to aim for 3 slides per minute, but keep the descriptions brief and the images interesting or even animated.
- Try to keep your webinar around 45 minutes, even if you’ve scheduled it as one hour. People will appreciate getting in and out and getting some time back. Aim for 30 minutes of material, followed by 15 minutes of Q & A.
- Present for 10 minutes, stop for a few questions, and then repeat the cycle. This is a great way to increase engagement, however, you run the risk of no one posing questions – which can lead to awkward pauses that have the opposite effect than what you’re looking for.
- Take advantage of interactive features like polling if your webinar platform allows it. Polling is an easy way to encourage your audience to get involved in real time and participate in the webinar material. It can also offer you insights on your audience’s knowledge, experiences, and opinions.
- Invite someone to host with you. Then encourage attendees to private message the host, so that they can queue questions up to you verbally. That way there is some control over questions asked, which is always helpful.
Law firm webinars are a key tool for sharing information and marketing across the legal industry. Attendees tend to go in with low expectations – but you can exceed them by creating an experience that is educational, interesting, and engaging.