The popularity of podcasts continues to grow, paving the way for the tool to become today’s most utilized and accessible storytelling platform. Numerous law firms have jumped on this trend in past years, using it to not only promote their own firm, but to discuss external affairs. In fact, 21% of Am Law 100 firms have podcasts.Through an extensive analysis of a firm’s podcast frequency, publicity and content, we’ve ranked the top five law firm podcasts that are definitely worth a listen.
This firm takes a bit more of a global approach in their podcast – something the other firm’s on this list do not have in common. With discussions on U.S. elections, Asian trade, economic sanctions, foreign investment, and much more, this podcast is definitely for those who appreciate a global perspective. Although the firm just began podcasting in August of last year and has not yet published as many podcasts as its competing firms, those that are available to listen to are high quality and valuable.
With two different podcasts, Proskauer’s associates and partners provide listeners with a conversation on the most recent legal developments and all things benefits and compensation-related. With the option to download these podcasts, Proskauer enables you to listen to the discussions no matter where you are. Regardless of the podcast’s narrow content range, the speakers make for an engaging and intriguing 5-10 minutes.
With three different series of podcasts, this firm excels in providing different options for listeners with different interests and time constraints. Most notably, the firm’s series “Fastest 5 Minutes” is an excellent way to keep up with the latest legal news in a timely manner. Crowell & Moring’s ability to consistently deliver such quality content in a unique way makes them worthy of a listen.
This firm’s podcast series titled Timely Notice is the perfect blend of expert analysis, breaking news, and discussions of global insurance law. Complete with guest speakers and catchy titles such as What Happens In New York Stays In New York and Adjusters in the Crosshairs, this podcast makes our list for its exceptional balance between promotional and non-promotional content, alongside frequency in podcast posts. Indeed a “timely” podcast.
The Brownstein Podcast Series is anything but a bore. With guest speakers ranging from political candidates to senior executives, this podcast is certainly for those who like to dabble in a diverse array of subjects. With over a hundred episodes, you can be sure to find a discussion that suits your tastes. Keep an eye out for this firm’s new season of podcasts as they have yet to be posted.
While there’s not necessarily a correct way to create a podcast series, the way these firms tell both theirs and others’ stories is commendable. From Akin Gump’s global coverage to Goldberg Segalla’s consistency, there are clearly many ways to engage your target audience. Thinking of starting your own podcast series or refreshing your existing series? Use these five noteworthy firms as inspiration for your endeavour, or contact us if you would like to further discuss podcast production.