by Good2bSocial | Mar 6, 2018 | Content Marketing, Podcast
Lawyers sell their knowledge and know-how. But how does one demonstrate what they know or that they are a player in a particular field? Jennifer Schaller joins us on the Legal Marketing 2.0 podcast to discuss content marketing, and in particular, thought leadership...
by Tim Baran | Jun 20, 2017 | Content Marketing, Podcast
Noted legal industry speaker and columnist shares his story of how he achieved thought leadership success using content and social media and how you can, too. Mark is the CEO of LegalMosaic, a business legal consultancy; a Distinguished Lecturer of Law...
by Kierstin Vermeulen | Jan 12, 2017 | Social Media
The typical law student is part of the millennial generation that is constantly on social media. Between Facebook, Twitter, LinkedIn and Instagram there is a wealth of people to engage and content to explore. Law students use these social networks to connect with...
by Robert Sztybel | Nov 16, 2016 | Content Marketing
Thought Leadership for Lawyers One of a law firm’s most valuable assets is its lawyers’ accumulated knowledge base. Yet a law firm marketer’s greatest challenge is how to effectively mine that resource to promote the law firm’s thought leadership to a larger audience...
by Robert Sztybel | Sep 28, 2016 | Case Study
How a former practicing lawyer used social media to reinvent his career. When Mark Cohen first embarked on the voyage that led to his formation of Legal Mosaic, he was an accomplished, prominent civil trial lawyer with a unique perspective on the global legal...
