Why Developing Personal Brands is Crucial in Law Firms
I recently read an excellent book called The Social Employee: How Great Companies Make Social Media Work by Cheryl and Mark Burgess. The book’s central theme concerns the concept of the social employee, which the authors define as someone who effectively cultivates his or her personal brand and thereby comes to play a key role as company representative […]
The Social Law School: A Call for Change
On February 7 over 800 people gathered at the ReInvent Law NYC event to discuss the future of law and the impact of technology, innovation, and entrepreneurship in the legal services industry. The audience included a diverse group of people: large firm lawyers and legal professionals, solo practitioners, entrepreneurs, techies, academics and others. One of the […]
8 Tips to get Senior Partners to Understand the Value of Enterprise Social Networks
In my last post, Why developing personal brands is crucial for professional services firms, I wrote about a book that I had recently read called The Social Employee: How Great Companies Make Social Media Work by Cheryl and Mark Burgess. In the book, the author writes about the importance of employee collaboration and communication. One […]