by Guy Alvarez | Jun 23, 2017 | Social Media
I recently read an excellent book called The Social Employee: How Great Companies Make Social Media Work by Cheryl and Mark Burgess. The book’s central theme concerns the concept of the social employee, which the authors define as someone who effectively cultivates...
by Guy Alvarez | Feb 21, 2014 | Future of Law
On February 7 over 800 people gathered at the ReInvent Law NYC event to discuss the future of law and the impact of technology, innovation, and entrepreneurship in the legal services industry. The audience included a diverse group of people: large firm lawyers and...
by Guy Alvarez | Jan 14, 2014 | Enterprise Social Network
In my last post, Why developing personal brands is crucial for professional services firms, I wrote about a book that I had recently read called The Social Employee: How Great Companies Make Social Media Work by Cheryl and Mark Burgess. In the book, the author writes...
