by Guy Alvarez | Jan 12, 2018 | Digital Marketing
As most marketers know, search and social are the primary ways to drive traffic to your law firm’s website. But deciding whether search engine marketing (SEM) or social media marketing (SMM) is going to work better for marketing your law practice can be a difficult...
by Kevin Vermeulen | Jan 4, 2017 | Search Engine Marketing
Law Firm Pay-Per-Click Advertising When it comes to law firm pay-per-click (PPC) advertising, Google Ads is king. The potential reach of Google’s advertising network is unmatched, and with so many targeting and display options, it’s possible to market your law firm...
by Kevin Vermeulen | Dec 21, 2016 | SEO
Reputation Management for Law Firms Reputation management should be an integral part of your law firm’s online presence. Without a strategy for managing the online reputation of your firm’s brand, the image you present to potential clients is at the mercy of the...
by Alan Schneider | Dec 20, 2016 | Search Engine Marketing
Search Engine Marketing for Lawyers When you get into the digital marketing world you’re bound to run across terms that are unfamiliar. Two terms that generate a lot of questions in search engine marketing for lawyers are retargeting and remarketing. Both are used to...
by Kevin Vermeulen | Dec 15, 2016 | SEO
SEO Tools for Law Firms Search engine optimization is one of the most important aspects of your law firm’s online presence. Like it or not, search engines play a huge role in determining how many people are going to find your website when they’re looking for your...
