Tag: Search engine marketing

Search vs. Social: Digital Marketing Strategy for Law Firms

As most marketers know, search and social are the primary ways to drive traffic to your law firm’s website. But deciding whether search engine marketing (SEM) or social media marketing (SMM) is going to work better for marketing your law practice can be a difficult proposition. Should your marketing budget be split evenly? Should you […]

What Factors Determine the Position of Your Ad on Google Ads?

Law Firm Pay-Per-Click Advertising  When it comes to law firm pay-per-click (PPC) advertising, Google Ads is king. The potential reach of Google’s advertising network is unmatched, and with so many targeting and display options, it’s possible to market your law firm to everyone from the people in your local neighborhood to people on the other […]

How SEO Can Help Lawyers with Reputation Management

Reputation Management for Law Firms Reputation management should be an integral part of your law firm’s online presence. Without a strategy for managing the online reputation of your firm’s brand, the image you present to potential clients is at the mercy of the Internet. Just a single negative comment can do tremendous damage if it […]

Remarketing Vs. Retargeting: What's the Difference?

Search Engine Marketing for Lawyers When you get into the digital marketing world you’re bound to run across terms that are unfamiliar. Two terms that generate a lot of questions in search engine marketing for lawyers are retargeting and remarketing. Both are used to describe the idea of connecting with visitors to your law firm’s […]

Top 9 SEO Tools for Law Firms

SEO Tools for Law Firms Search engine optimization is one of the most important aspects of your law firm’s online presence. Like it or not, search engines play a huge role in determining how many people are going to find your website when they’re looking for your services. SEO should be a top priority to […]

PPC for Lawyers: Campaigns aren’t just for politicians

So your law firm has researched the keywords it wants to use, and you’re ready to embark on a pay-per-click (PPC) marketing initiative. Now what? To put your keywords into action, you need to organize them into effective campaigns. In this blog, we’ll discuss key organizing tactics and how PPC for lawyers can become a […]