Tag: ROI

Law Firm Analytics: Measuring Your Digital Marketing Efforts

The only way to know if your marketing efforts are meeting your goals is, of course, to measure results. Otherwise, there is no way to tell if your campaign is on the right track or running off the rails. With so many different channels available for advertising and marketing in the digital world, it can […]

When ROI Analysis Proves to be Superfluous

One of the biggest advantages of operating in the digital realm is the ready availability of data that makes it much easier to measure results. This is a boon for anyone using digital technology for a new business initiative, whether you’re rolling out a new app or platform or about to launch a social media […]

Five Tips for Measuring the ROI of Your Internal Social Network

One of the most frequent questions I am asked as a social business consultant is, “How do I measure the value of my internal social network?“ With 70% of the Fortune 100 reporting that they have launched an internal social network over the last year, it is no surprise that so many people are trying […]