Programmatic Advertising for Law Firms: A Plain English Guide to Real-Time Bidding (RTB)
Programmatic advertising continues to be a popular strategy for law firm marketers. Programmatic ad buying technology is highly targeted, less expensive, and more transparent than traditional advertising. That being said, programmatic advertising and Real Time Bidding (RTB) concepts can be confusing, and therefore intimidating to many law firm professionals. Here, we’ll cover the basics of […]