by Kevin Vermeulen | Feb 1, 2022 | Social Media
One of the three targeting tools from LinkedIn’s Matched Audiences is Account Targeting. It’s a powerful targeting option that is a perfect match for business-to-business (B2B) marketing. Account Targeting enables you to put together a directory of up to...
by Kevin Vermeulen | Dec 18, 2017 | Social Media
“If at first you don’t succeed, try again.” That’s an old saying that still resonates well with law firms, companies and entrepreneurs. In fact, a large part of modern online marketing is all about trying again – we call it retargeting....
by Tim Baran | Sep 19, 2017 | Podcast, Social Media
Shownotes Law firms and companies trying to target a B2B (business to business) audience are starting to recognize the value of paid LinkedIn advertising. Paid advertising on LinkedIn is a great way to not only expand your reach, but provides you with...