How Law Firms Can Get Started With LinkedIn Account Targeting
One of the three targeting tools from LinkedIn’s Matched Audiences is Account Targeting. It’s a powerful targeting option that is a perfect match for business-to-business (B2B) marketing. Account Targeting enables you to put together a directory of up to 300,000 businesses and create specially targeted advertisements for that specific list. It is an account-based marketing […]
LinkedIn Website Retargeting for Lawyers
“If at first you don’t succeed, try again.” That’s an old saying that still resonates well with law firms, companies and entrepreneurs. In fact, a large part of modern online marketing is all about trying again – we call it retargeting. Retargeting, sometimes called remarketing, is a way of following users that have shown an […]