by Talia Schwartz | Jun 3, 2021 | Digital Marketing
Programmatic advertising continues to be a popular strategy for law firm marketers. Programmatic ad buying technology is highly targeted, less expensive, and more transparent than traditional advertising. That being said, programmatic advertising and Real Time Bidding...
by Talia Schwartz | May 20, 2021 | Digital Marketing
You might have heard of Apple’s iOS 14.5 update. That’s because it’s pretty groundbreaking. The initiative delivered a major change to targeted advertising on their devices, which is essential to most of the publishers of online content (like Facebook, Google,...
by Talia Schwartz | Jan 11, 2021 | Search Engine Marketing
Law firms looking to generate leads immediately can look no further than PPC (pay-per-click) advertising campaigns on Google – aka Google Ads. It’s worth knowing though, that Google Ads can be quite costly. Law firms need to pay particular attention to their...
