Programmatic Advertising for Law Firms: A Plain English Guide to Real-Time Bidding (RTB)
Programmatic advertising continues to be a popular strategy for law firm marketers. Programmatic ad buying technology is highly targeted, less expensive, and more transparent than traditional advertising. That being said, programmatic advertising and Real Time Bidding (RTB) concepts can be confusing, and therefore intimidating to many law firm professionals. Here, we’ll cover the basics of […]
Online Advertising and Apple’s iOS 14.5: What Law Firm Marketers Need to Know
You might have heard of Apple’s iOS 14.5 update. That’s because it’s pretty groundbreaking. The initiative delivered a major change to targeted advertising on their devices, which is essential to most of the publishers of online content (like Facebook, Google, news outlets, etc). Here’s what law firm marketers need to know about Apple’s latest iOS […]
Law Firm PPC: How Law Firms Can Avoid Overspending with Google Ads
Law firms looking to generate leads immediately can look no further than PPC (pay-per-click) advertising campaigns on Google – aka Google Ads. It’s worth knowing though, that Google Ads can be quite costly. Law firms need to pay particular attention to their strategy in order to target accurately, spend wisely, and get the return on […]