Who is Responsible for Social in Your Law Firm?
Who owns social in your law firm? If your firm is like most, social is probably owned by the marketing department. Other law firms may assign the responsibility for social to the IT department or Corporate Communications. However, if one looks at social in a truly holistic way, the responsibility for social media should be shared […]
Social Business – How Social Impacts Customer Service
I recently attended an exclusive event in NYC where Marc Benioff, Chairman and CEO of Salesforce.com introduced the concept of “How to Become a Customer Company.” It is the new vision for Salesforce.com that Benioff is trying to sell and it focuses on “the customer” as the key mission for every company. The customer revolution will […]