Tag: advertising

How Law Firms Can Own Data And Measure Performance In A Cookieless World

Law firm marketers today are facing an interesting paradox. On the one hand, the advances in analytics mean that data-driven decision-making is easier than ever. On the other hand, consumers are becoming more savvy, prioritizing privacy and expressing concerns about how companies and publishers are collecting data through the use of 3rd party cookies. Fortunately, […]