Tag: accounting firms

Has Social Media Replaced the Law Firm "Old Boy Network"?

“If the world operates as one big market, every employee will compete with every person anywhere in the world who is capable of doing the same job. There are lots of them and many of them are hungry.” Andy Grove We work in a global economy. The rapid evolution of technology has enabled the world to […]

Why Social Media Advocacy is Critical for Professional Services Firms

I recently had a conversation with the Chief Marketing Officer of a mid-size consulting firm.  She seemed to agree with the basic thrust of my thinking – that it is becoming increasingly important for her firm (or any professional service firm for that matter) to establish a meaningful presence on social media.   And she seemed […]

Why Professional Services Firms need Enterprise Social Networks

Has the effective transfer of tacit knowledge become a reality? Thirteen years ago we lived in a different world. The hot buzzword back then was Knowledge Management. KM as defined by Wikipedia “comprises a range of strategies and practices used in an organisation to identify, create, represent, distribute, and enable adoption of insights and experiences. Such insights and experiences […]